130218_Luxor-Egypt SECAP Final

2.1.1. Template
Proposed Communication or Awareness Raising Action related to
Specific/Pilot Project: Energy
- Title of the Pilot Project:
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Raising the environmental awareness of the citizen to rationalize the use of energy
- Title of the Communication Action related to the pilot project:
Communication with house residents and places of target groups.
- Location (site/place/site or place/schools…):
In offices, villages and women's gatherings, youth centres, the open day of the governor of Luxor
in the governorate’s HQ, the main centres and government departments in Luxor.
- Summary of the Communication Action
- General objective(s): Build awareness on the importance of rationalizing consumption and
switching to the use of clean energy as much as possible.
- Key Message: Rationalization saves money for the owner and reduces the power outage
endured by the governorate.
- Theme: A practical explanation on the importance of the message of rationalization of energy
and the efficiency and benefits drawn by switching to the use of clean energy.
- Target group: Youth, Women (housewives and working in the government)
- Tools and channels: Seminars at the youth centres and the National Council for Women,
meetings in the centres of women and community service, informal seating for the big families
in villages, meetings in the governorate headquarters and government centres in the main
cities.
- Organization
- Roles and responsibilities (Communication Team):
Coordinate with the governor's office to give the special team of environment management in
the governorate the networking method with women working in all government departments
from the provincial centres and the Ministries of Health and Education. The team from the
Environment Department aims to gather women and men, to raise awareness through
informal gatherings of families in villages for a community outreach.
Coordinate with the manufacturers, supply and installation of solar power generation systems
and solar heaters, to train and rehabilitate local companies to provide all necessary services
for the transformation of clean and renewable energy for those who want.
- Project lifetime (start and end date):
6 months, starting from March 2018 to include the month of Ramadan in May, and ending in
August.