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130218_Luxor-Egypt SECAP Final

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expected in %.<br />

2- Reduce carbon emissions<br />

from the transport sector<br />

and shift to clean energy<br />

from liquefied natural gas.<br />

Target Audience:<br />

- Drivers and owners of Microbuses, taxi drivers, transport<br />

companies, private users<br />

- traffic department, Antiquities Department, all big<br />

institutions generating a lot of transport needs<br />

- The Ministry of Transportation.<br />

- All citizens and visitors of the city.<br />

- Tourism operators<br />

- Governorate staff<br />

Key Message:<br />

- Exhaust will cost you large fines and you will not be able to<br />

renew your license<br />

- For a green, resilient and more attractive city<br />

Objectives:<br />

- Reduce the fuel consumptions and carbon footprint<br />

- Promote the importance of liquefied natural gas instead of<br />

hydrocarbons<br />

- Launch awareness campaign to change mobility habits of<br />

residents to transform the city to be a green one<br />

- Promote sustainable mobility and green transport<br />

- Preserve antiquities and heritage sites<br />

Communication Tools:<br />

Awareness raising is vital to change the current mode of transport<br />

to public sharing modality and to assist in the implementation of<br />

the plan and in transforming the city to be a green city: bicycles<br />

& flokas (sailboats), cruises, boats, and microbus to run by gas not<br />

fossil fuel and clean transport.<br />

Means of transport working on clean energy will be used as a<br />

media conveying messages.<br />

Promote a car pooling scheme run on the Internet and cofinanced<br />

by the Governorate, at the disposal of all employees,<br />

tourists and city dwellers. Create awareness campaigns to young<br />

people (to whom mobility is important) on car sharing.<br />

Conduct an awareness campaign on eco-driving that explains how<br />

the recommended drive technique is a modern, smart and<br />

efficient way to save fuel. Invite specific local NGO’s & Volunteers<br />

to attend training by qualified driving instructors allowing them<br />

to share the experience with others. (The adoption of Eco-driving<br />

principles by fleet’s drivers is considered a good way to decrease<br />

the fuel consumption).<br />

Promote the use of bikes as the topography of the city is<br />

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