130218_Luxor-Egypt SECAP Final

citizens that could encompass several actions: The creation of a
permanent municipal information point, the organisation of an
open house, the publication of articles in local and regional
newspapers, the distribution of brochures and posters.
5- Greening Hotels and Resorts Target Audience:
- Civil society
- The Ministry of Tourism.
- All citizens and visitors of the city.
- Tourism and freight operators
- Governorate staff
Key Message:
- Luxor is turning greener, safer and more attractive.
- Sustainable energy is a lesser threat on historical heritage
- In Luxor, we care about our environment
Objectives:
- Build an awareness centre for Governorate staff and building
users.
- Reduce air pollution.
- Adopt the “Green Residential Plan” (GRP).
- Improve the quality of the urban environment.
- Promote energy production from locally available renewable
resources.
Communication Tools:
Conduct a communication campaign on branding Luxor as a green
city (Governorate website, city posters).
Communicate on the hotels sustainability efforts to the guests
and get their supports (in booking websites, cards in the rooms,
press releases…)
Create hotel-specific action teams linking all employee levels and
reduced energy use and conduct training sessions to hotel staff to
make it more responsible for environmental management.
Create a 'green team' in hotels.
Promote the actions through tour operators locally and
internationally (leaflets, posters, in specialized magazines…).
6- Green Governorate Buildings
Plan
Target Audience:
- Civil society, private and public stakeholders
- All citizens and visitors of the city.
- Governorate staff
- Schools, mosques and all other governmental facilities and
staff
- Professionals in energy sector
- Government agencies and associations
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