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0816_TOEFL-Test-and-Score-Manual-1997

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Money Matters ● 83<br />

get thrown out by our loving spouses or families. The Applegate Group,<br />

founded in the den of our home in Sun Valley, California, outgrew that<br />

space within a year. Taking a big risk, we invested $10,000 to remodel the<br />

garage. It was a great commute—down the driveway.<br />

We worked in the renovated garage until we moved to Pelham, New York.<br />

Our temporary world headquarters there were in a basement—it was either<br />

blasting hot or freezing cold. When my husb<strong>and</strong>, Joe, <strong>and</strong> I bought a spacious,<br />

three-bedroom apartment in a stately stone building overlooking a country club,<br />

it was evident that the company was going to be evicted—the condo association<br />

prohibited operating a commercial enterprise in your apartment.<br />

We were lucky to find a big, sunny corner office in the funky Pelham,<br />

New York, post office building. We moved in early <strong>1997</strong> <strong>and</strong> ended up renting<br />

three very cheap offices there (no hot water, ghosts, <strong>and</strong> a nonworking<br />

elevator kept the rent affordable).<br />

So, if it’s time to move out of your home, explore all the options. First,<br />

look for a business incubator in your area (see Great Idea #8). There are<br />

hundreds of private, university, <strong>and</strong> government-sponsored roosts for small<br />

companies. The rent is affordable, <strong>and</strong> there is great comfort to be found in<br />

the company of other crazy entrepreneurs.<br />

Most cities have a glut of office space, so with some persistence, you<br />

can find affordable digs.<br />

Here are some tips to help you find the right space:<br />

• Drive around neighborhoods that appeal to you. Look for “For Rent” signs.<br />

• Check the neighboring buildings to see if they are well maintained.<br />

Take notes on the parking situation, proximity to mass transit, <strong>and</strong><br />

street lighting.<br />

• Check out the lobby. Is it well lit <strong>and</strong> clean? Remember that deodorant<br />

commercial that warned, “You never get a second chance to make a<br />

first impression”? Well, you don’t want a building with a dreary lobby.<br />

• Visit the restrooms <strong>and</strong> check the fire exits <strong>and</strong> hallways for cleanliness<br />

<strong>and</strong> accessibility for disabled workers <strong>and</strong> customers.<br />

• Speak to other tenants before you meet the building manager. They<br />

will usually give you the scoop on what it’s like to work in the building.<br />

• If you are renting retail space, find out whether the l<strong>and</strong>lord expects a<br />

percentage of gross sales as well as rent.

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