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0816_TOEFL-Test-and-Score-Manual-1997

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People ● 211<br />

GREAT<br />

IDEA<br />

Offer Classes in English as<br />

a Second Language<br />

Many successful entrepreneurs offer free, onsite<br />

English as a second language (ESL) classes to<br />

employees. When David Giuliani was president of the Optiva Corporation,<br />

he faced a major challenge at his fast-growing toothbrush company: his<br />

employees spoke 15 different languages.<br />

That’s why he decided to offer English as a second language classes<br />

at work. “Taking good care of employees is required for good business,”<br />

Giuliani told me. (He’s now CEO <strong>and</strong> cofounder of Pacific Bioscience<br />

Laboratories.)<br />

Through the years, scores of employees took advantage of the free<br />

classes. Their improved English skills led to improved productivity <strong>and</strong><br />

better communication throughout the company.<br />

Marsha Serlin, CEO of United Scrap Metal in Chicago, also provided<br />

onsite ESL classes to the mostly Spanish-speaking workers at her recycling<br />

business.<br />

“Many of my workers, who started here with nothing a few years ago,<br />

are now able to buy their own homes,” she said.<br />

If you think your multilingual workforce would benefit from ESL<br />

classes, call your local community college or continuing education program<br />

to find out how much it will cost. You can hire a private teacher to<br />

teach classes at the office, too.<br />

GREAT<br />

Find Out How Disney Does It<br />

No one is surprised when an entrepreneur heads to<br />

IDEA<br />

Harvard, New York University, or the University<br />

of Southern California (USC) for a management training program, but<br />

eyebrows raise when they sign up for a course at the Disney Institute in<br />

Orl<strong>and</strong>o, Florida.

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