0816_TOEFL-Test-and-Score-Manual-1997

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Copyright © 2011 by Jane Applegate. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Applegate, Jane. 201 great ideas for your small business / Jane Applegate. — 3rd ed. p. cm. — (Bloomberg series) Includes bibliographical references and index. ISBN 978-0-470-91966-8 (pbk.); 978-1-118-06769-7 (ebk); 978-1-118-086770-3 (ebk); 978-1-118-06771—0 (ebk) 1. Small business—Management. I. Title. II. Title: Two hundred one great ideas for your small business. III. Title: Two hundred and one great ideas for your small business. HD62.7.A64 2011 658.02'2—dc22 2010053517 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1
I DEDICATE THIS THIRD EDITION OF 201 GREAT IDEAS to Joe, my dearest husband, whose love and wit keep me smiling, and to our wonderful kids, Jeanne and Evan Applegate, who light up our lives.
Page 3: Additional Praise for 201 Great Ide
Page 6 and 7: Since 1996, Bloomberg Press has pub
Page 11 and 12: Contents Introduction xvii CHAPTER
Page 13 and 14: Contents ● xi 58. Hire a Savvy Re
Page 15 and 16: Contents ● xiii 116. Publish a Ne
Page 17 and 18: Contents ● xv 174. Hire a Mystery
Page 19 and 20: Introduction In the absence of disc
Page 21: Introduction ● xix Three years la
Page 24 and 25: 2 ● 201 Great Ideas for Your Smal
Page 32 and 33: 10 ● 201 Great Ideas for Your Sma
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36 ● 201 Great Ideas for Your Sma
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Money Matters Entrepreneurs are obs
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Money Matters ● 41 current busine
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Money Matters ● 43 Remember to wr
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Money Matters ● 45 Pixability Inc
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Money Matters ● 47 How to Raise M
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Money Matters ● 49 Despite these
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Money Matters ● 51 accountant or
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Money Matters ● 53 legislation ai
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Money Matters ● 55 So, consider j
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Money Matters ● 57 But operating
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Money Matters ● 59 “I had 3,000
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Money Matters ● 61 The couple obt
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Money Matters ● 63 GREAT IDEA Inv
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Money Matters ● 65 Small Business
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Money Matters ● 67 If employees b
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Money Matters ● 69 Contact the ES
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Money Matters ● 71 subject to the
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Money Matters ● 73 GREAT Collect
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Money Matters ● 75 ranging up to
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Money Matters ● 77 Working hard o
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Money Matters ● 79 In 2001, he mo
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Money Matters ● 81 Between doing
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Money Matters ● 83 get thrown out
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Money Matters ● 85 Be sure to fac
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Money Matters ● 87 • Ask these
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Money Matters ● 89 founded in 200
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Technology and Telecommunications B
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Technology and Telecommunications
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116 ● 201 Great Ideas for Your Sm
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Marketing Strategies Your business
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Marketing Strategies ● 143 Sprint
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Marketing Strategies ● 145 • Fi
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Marketing Strategies ● 147 Check
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Marketing Strategies ● 149 Exclus
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Marketing Strategies ● 151 John B
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Marketing Strategies ● 153 Tips f
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Marketing Strategies ● 155 cards,
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Marketing Strategies ● 157 One bu
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Marketing Strategies ● 159 Before
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Marketing Strategies ● 161 The Po
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Marketing Strategies ● 163 Put co
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Marketing Strategies ● 165 someth
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Marketing Strategies ● 167 GREAT
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Marketing Strategies ● 169 Produc
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Marketing Strategies ● 171 to a f
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Marketing Strategies ● 173 The re
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Marketing Strategies ● 175 activi
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Marketing Strategies ● 177 His se
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Marketing Strategies ● 179 “You
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Marketing Strategies ● 181 • Fo
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Marketing Strategies ● 183 Five T
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Marketing Strategies ● 185 foods.
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Marketing Strategies ● 187 GREAT
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Marketing Strategies ● 189 One th
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Marketing Strategies ● 191 Manhat
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People People can make your life ma
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People ● 195 of employment. “Ch
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People ● 197 their jobs into what
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People ● 199 interviewed by him a
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People ● 201 Best of all, “if y
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People ● 203 she won a national b
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People ● 205 How to Evaluate Your
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People ● 207 My dad, Marty Weisma
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People ● 209 Cruz. “It’s toug
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People ● 211 GREAT IDEA Offer Cla
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People ● 213 GREAT IDEA Ask Your
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People ● 215 all costs. (See Grea
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People ● 217 One caution: Be sure
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People ● 219 He favors what he ca
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People ● 221 Coping with Mental I
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People ● 223 As of October 2010,
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People ● 225 “If you do hourly
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Customer Service We all know that a
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Customer Service ● 245 If you cal
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Customer Service ● 247 Cherry is
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Customer Service ● 249 GREAT Don
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Customer Service ● 251 “When sh
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Customer Service ● 253 Advisers,
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Customer Service ● 255 One of my
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Customer Service ● 257 When I arr
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290 ● Conclusion many of my speak
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292 ● Resources Regional Governme
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294 ● Resources Department of Com
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296 ● Resources Offers a variety
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298 ● Resources National Associat
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300 ● Resources Women’s Busines
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302 ● Resources Other Association
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About the Author Jane Applegate is
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308 ● Index Brief Reunion (film),
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310 ● Index Financial issues: (co
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312 ● Index Lesonsky, Rieva, 113
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314 ● Index Reactor Design Studio
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316 ● Index Trask, Sarah, 151 Tra
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