0816_TOEFL-Test-and-Score-Manual-1997

Great
Ideas and
Insights
from VIPs
GREAT
Herb Kelleher—Be a Maverick
Herb Kelleher, his friend Rollin King, and banker
IDEA
John Parker, sketched out the concept for Southwest
Airlines on a cocktail napkin while sitting in a bar.
The notion was simple: transport passengers to destinations on time,
charge the lowest possible fares, and make darn sure they have a good time.
If you’ve ever flown Southwest, you know that’s what it’s all about.
When I met Kelleher, he told me he always admired the way the nowdefunct
Pacific Southwest Airlines pioneered cheap, short-haul service
throughout California. But trying to start a similar airline in Texas generated
a firestorm of industry opposition and a tangle of red tape.
Undeterred, they kept pushing. Finally, after much wrangling, the
Texas Aeronautics Commission approved Southwest’s plan to fly between
three cities in 1968. The next day, competing airlines went to court and
obtained a temporary restraining order against Southwest. It took three
years to clear up the legal mess, but Southwest finally took off.