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200 ● 201 Great Ideas for Your Small Business<br />

Even if you aren’t using an executive search firm, consider working<br />

with a relocation consultant to collect vital information about schools,<br />

real estate prices, <strong>and</strong> quality-of-life issues in your town. And always look<br />

locally <strong>and</strong> regionally first. You may be able to hire a wonderful person by<br />

offering a higher salary, rather than paying all the relocation expenses to<br />

hire an out-of-towner.<br />

Remember, you are not just recruiting one person—you may be recruiting<br />

an entire family.<br />

GREAT<br />

Work with People You Like<br />

John Chuang, cofounder of Aquent, a talent agency for<br />

IDEA<br />

creative professionals, shared some contrarian advice<br />

for entrepreneurs starting a business. “You’ve heard that two things you<br />

never want to do with friends is to lend them money or go into business<br />

with them,” said Chuang, who founded the company in 1986 with friends<br />

when he was an undergrad at Harvard.<br />

“But the reality is that people who go into ventures with people they<br />

know <strong>and</strong> trust are one step ahead of the game.” Chuang attributes the<br />

success of his high-tech professional temporary agency to the fact that he<br />

went into business with friends from college <strong>and</strong> graduate school. They set<br />

out to serve a small base of customers in Boston, but ended up creating a<br />

business with offices around the world that places thous<strong>and</strong>s of temporary<br />

professionals a month.<br />

Chuang told me that working with people you know helps you work<br />

around their strengths <strong>and</strong> weaknesses. You also communicate better with<br />

people you like, <strong>and</strong> this can be a real advantage over working with strangers,<br />

he said. “Hiring trusted friends cuts down on the time spent interviewing<br />

<strong>and</strong> screening,” he said. “You know who you trust, <strong>and</strong> it takes some of<br />

the guesswork out of the process.”<br />

Sharing the same sense of humor can also help you ride the entrepreneurial<br />

roller coaster. “We used humor to weather the tough times,” said<br />

Chuang.

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