0816_TOEFL-Test-and-Score-Manual-1997

Marketing Strategies ● 183
Five Tips to Generate More Calls
1. Put your 800 number on everything you post online, publish, or sell.
2. Buy a rubber stamp or colored stickers that say, “Call us toll-free
at . . .”
3. Add your 800 number to labels, invoices, and wall or magnetic
signs.
4. Send an e-mail blast featuring the 800 number.
5. Add your 800 number to voice mail greetings.
GREAT
IDEA
Attend Charity Events to
Make Contacts
great way to meet the “who’s who” in your area is to
A buy a ticket to a local charity event where you can
mingle and schmooze your way through the cocktail hour. Then, look for
an empty seat at a corporate-sponsored table and boldly ask if you can
sit there.
Volunteering at a glitzy social event is also a great idea. A friend, who
was making a transition from selling shoes to high-end real estate, signed
up to work at the registration table for an event with a $1,500 ticket price.
Since she was beautifully dressed and gorgeous, she was asked to pin carnations
on the lapels of all the men.
She bantered and flirted for an hour with the most interesting men in
New York City, including a billionaire she ended up dating. The contacts
she made that night also launched her real estate career.
It’s easy to find out about charity events by reading the newspaper or
checking online.
If you can’t volunteer, break down and buy a ticket if you think you will
made good connections. Focus on events that will attract industry leaders.