0816_TOEFL-Test-and-Score-Manual-1997

xii ● Contents
84. Become an Exclusive Importer 121
85. Launch a Green Product 123
86. Build a Working Model of Your Product 124
87. Make a Model with 3-D Software 126
88. Serve the High and Low Ends of the Market 127
89. Partner with a Big Company for Distribution 129
90. Take Advantage of an Online Technology Exchange 130
91. Have Your Product Mandated for Use by the Government 134
92. Create a Business Based on a Personal Challenge 135
93. Sell Your Wares in a Farmer’s Market 135
94. Set Up a Cart in a Shopping Mall 137
CHAPTER
Marketing Strategies 141
95. Strike a Deal with a Giant 143
96. Look Bigger Online 144
97. Take Advantage of Co-op Advertising 145
98. Market to Callers on Hold 147
99. Consider Multilevel Marketing: Send Out Cards 148
100. Cross-Promote Your Products or Services 150
101. Sell through a Dealer Network 152
102. Create a Cool Business Card 153
103. Create a Dynamic Database 154
104. Package Your Products for Success 155
105. Give to Charity 156
106. Use Coupons to Attract Customers 158
107. Use Food as a Selling Tool 159
108. Set Up a Strong Referral Network 160
109. Give It Away 161
110. Design a Great Sign for Your Business 162
111. Produce an Infomercial 163
112. Put a Pig in Your Window 165
113. Put Your Company Name on Everything 166
114. Free Up Your Sales Team to Sell 167
115. Hire a Celebrity Spokesperson 168