0816_TOEFL-Test-and-Score-Manual-1997

Introduction ● xix
Three years later, I started a financial services consulting firm, eventually
turning that venture over to my partner.
In 2000, with marketing support from CNN.com, we launched SBTV
.com (Small Business TV), the first online video site devoted exclusively
to small business news and features. We attracted blue chip sponsors
including Merrill Lynch, IBM, and ING, and produced hundreds of broadcast-quality
videos. After predictions of widespread broadband service
failed to materialize, we sold the company trademark and assets—in 2003.
My company continues to evolve, reflecting my work as a writer, consultant,
speaker, and producer. On the consulting side, I work with a handful
of blue-chip corporations, helping them provide better products and
services to small business owners. On the multimedia side, we produce
original Web content for American Express’s OPEN Forum.com, Cox
Communications, and Montecito Bank. I also write and produce independent
films, promotional videos, and videos for 201greatideas.com.
In addition to the scores of real business owners you’ll meet in the
following pages, you’ll enjoy insights and advice provided by well-known
entrepreneurs including Michael Bloomberg, New York City’s mayor and
founder of Bloomberg LP; USA Networks founder Kay Koplovitz; and management
expert and author, Tom Peters.
You’ll meet Lynn Tilton, a modern industrialist who is busy acquiring
and reviving American manufacturing companies, and Nina McLemore, a
dynamic fashion designer with a line of fabulous, classy clothes for professional
women. If you attend any of my speaking events, you’ll probably see
me wearing her designs.
My search for great ideas doesn’t stop here: if you have a great idea,
please submit it via our web site: www.201greatideas.com. We’ll be posting
the best ideas and awarding prizes to the winners.
I look forward to hearing from you and wish you success on your
journey.
Jane Applegate
Sharon, Vermont
March, 2011
jane@theapplegategroup.com