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Money Matters ● 89<br />

founded in 2003 by Nesbit <strong>and</strong> Ruedger Rubbert, a German mechanical<br />

engineer. They worked with a doctor to develop the proprietary technology<br />

<strong>and</strong> intellectual property needed to launch the company.<br />

From the beginning, Nesbit said she made sure all the major players<br />

in the industry knew who she was <strong>and</strong> what Lingualcare was all about.<br />

“I made a point of knowing all the big fish,” she said. “I would introduce<br />

myself to people at trade shows. I had relationships with every major<br />

company in my industry.”<br />

With a great product but not a lot of cash to spare, Nesbit said<br />

Lingualcare had to be agile <strong>and</strong> creative to compete with bigger players. From<br />

the beginning, she <strong>and</strong> other company executives planned to eventually<br />

sell Lingualcare to a big public or private company. They relied on skilled<br />

financial advisers to make sure the books were in order. That data helped<br />

Nesbit’s team come up with a realistic valuation for the firm.<br />

In 2005, a few years prior to the sale, Nesbit moved the factory operations<br />

to Calexico, Mexico to cut costs. (See Great Idea #184.) In 2006,<br />

Lingualcare was gaining market share <strong>and</strong> growing. That year, a friend<br />

sent Nesbit a press release announcing the sale of a competitor to 3M for<br />

$97 million.<br />

“I asked myself, ‘How did a company that didn’t have a nickel of revenue<br />

make that deal?’ ” Nesbit recalled. She quickly tracked down the investment<br />

banker who sold the other company <strong>and</strong> convinced him to meet with her.<br />

They eventually presented the company to eight potential buyers. “We<br />

took bids for the first round <strong>and</strong> then let the top bidders into our electronic<br />

due diligence room,” recalled Nesbit. She worked closely with the investment<br />

banker throughout the process. “His job was to bring people to the<br />

table. My job was to get them excited.”<br />

In the summer of 2007, four companies went through the due diligence<br />

process. “We took final bids at the end of August. I knew I wanted cash. 3M<br />

wasn’t our highest bidder, but they were willing to pay cash.”<br />

Nesbit declined to disclose the terms of the sale, but said, “I was happy<br />

<strong>and</strong> everyone else was happy.” The day the deal closed was bittersweet; it<br />

was the same day her divorce was finalized.<br />

She agreed to work for the newly acquired company for about three<br />

years <strong>and</strong> left in 2010. “I reported to someone who was two levels down<br />

from the CEO,” said Nesbit. “I learned a lot. It’s been a good acquisition.”<br />

(The company is now part of 3M’s Unitek division.)

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