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0816_TOEFL-Test-and-Score-Manual-1997

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74 ● 201 Great Ideas for Your Small Business<br />

Discount Accounts Receivable<br />

If people owe you money, try offering to discount the amount<br />

owed—if they make a payment immediately. This incentive works<br />

well if the client or company has cash but is holding back.<br />

This works best if you propose a significant discount—at least 10<br />

percent. Put your offer in writing <strong>and</strong> set a deadline for response. Include<br />

a self-addressed, stamped envelope or overnight mailing slip. Even if just<br />

a h<strong>and</strong>ful of customers respond, it may bring in some cash.<br />

To avoid deadbeat customers, don’t extend credit. Accept credit<br />

cards instead (see Great Idea #51). If you really need to extend credit, pay<br />

for a credit check <strong>and</strong> call their bank. Require a deposit up front so you<br />

can sleep at night.<br />

Most collection agencies work on a contingency basis, usually keeping<br />

about 35 percent of what they collect as payment for their services. Ask for<br />

a client list; call other clients for references. Visit the company offices to<br />

meet with the owner or manager. Don’t base your decision solely on price.<br />

Paying a higher fee to work harder on your behalf may actually bring in<br />

more cash.<br />

GREAT<br />

Accept Credit Cards<br />

One excellent way to boost cash flow is to accept credit<br />

IDEA<br />

cards. Many customers prefer to pay their bills with<br />

credit cards. That’s good for everyone. You get paid quickly while your customers<br />

can pay off the bill over time, as well as take advantage of rewards <strong>and</strong><br />

points for airline tickets, hotels, <strong>and</strong> other perks.<br />

If you run a retail business or restaurant or offer professional services,<br />

such as consulting, production, or design, I suggest setting up a merchant<br />

account to accept credit cards. The biggest benefit for you is this:<br />

Credit card payments speed up cash flow because the money will hit<br />

your account within a day or so. Although you will pay processing fees

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