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0816_TOEFL-Test-and-Score-Manual-1997

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90 ● 201 Great Ideas for Your Small Business<br />

A serial entrepreneur, in 2009, Nesbit started raising money for a new<br />

dental company she founded, Celadon Dental. She closed a round of financing<br />

in 2011.<br />

Nesbit offers this advice for anyone trying to sell a company they built:<br />

“Don’t apologize for what you are asking for. And when people start picking<br />

your company apart, know they are just negotiating. There’s a lot of emotional<br />

manipulation <strong>and</strong> gamesmanship. You can’t take it personally. You have to<br />

be willing to walk away.”<br />

No matter what happens: “Believe in yourself, believe in your deal, <strong>and</strong><br />

st<strong>and</strong> strong.”<br />

How to prepare your business for acquisition:<br />

• Explore ways to increase value. Your business could be made more<br />

attractive to prospective buyers if changes are made in the organization,<br />

key personnel, or marketing strategies. Underst<strong>and</strong> when the market<br />

is ready.<br />

• Be ready when buyers are active, money is plentiful, <strong>and</strong> interest rates<br />

are low. Don’t assume the best buyer is local. Document the growth<br />

potential of your business. Consider which perks you’ll miss after selling<br />

your business.<br />

• Hire a reputable person to appraise your business. Work with a competent<br />

attorney, investment banker, <strong>and</strong> accountant. This is not a time to<br />

scrimp on professional help.

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