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0816_TOEFL-Test-and-Score-Manual-1997

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150 ● 201 Great Ideas for Your Small Business<br />

Motivational events are critical to maintaining dealer enthusiasm in<br />

the network marketing world. Send Out Card reps are expected to attend<br />

motivational seminars led by founder Kody Bateman. Shields said he’s been<br />

to several “life-changing” sessions led by Bateman.<br />

Although he’s a salesman at heart, Shields said business owners<br />

should try network marketing to improve their sales skills.<br />

“You pick up on the passion about a product,” said Shields, who lives<br />

in Ouray, Colorado, near Telluride. “In network marketing, you end up<br />

meeting a lot of people with pizzazz.”<br />

Before you sign up for any network marketing opportunity, please<br />

speak with as many reps as possible to find out about their experiences<br />

<strong>and</strong> actual sales. Then, contact the Better Business Bureau to see if any<br />

complaints have been filed against the company.<br />

GREAT<br />

IDEA<br />

Cross-Promote Your Products<br />

or Services<br />

Ever tried a Blue Pearmain, Wolf River, Liberty, or<br />

20-ounce Pippin apple? You would be munching<br />

away if you were a member of an apple CSA. CSA st<strong>and</strong>s for communitysupported<br />

agriculture.<br />

For six weeks each fall, 55 members of the Out on a Limb heirloom<br />

apple CSA head over to the Rabelais cookbook store to pick up their apples.<br />

Members of a tomato CSA stop by to collect their bounty during the summer<br />

months.<br />

“It’s been a fabulous thing,” said Samantha Lindgren, co-owner of the<br />

specialty bookstore located in downtown Portl<strong>and</strong>, Maine. “It’s a perfect<br />

fit <strong>and</strong> a great way to bring customers into the store who might not know<br />

about us.”<br />

Although she can’t say exactly how much sales have increased, offering<br />

the store as a pick-up location has definitely attracted new customers. “This<br />

is the second year for the apples, <strong>and</strong> we’ll certainly do the tomatoes again.<br />

It’s been so popular we could have h<strong>and</strong>led triple the (CSA) business.”

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