308 ● Index Brief Reunion (film), 79–80, 93 Brody, Melinda, 247–248 Bucy, Matt, 33, 34 Buffett, Warren, 9, 180, 227, 281 Building materials, 17–18 Bunker, John, 151 Bureau of Labor Statistics, 223 Business cards, 153–154, 176, 229 Business generation, 170–171 Business incubators, 14–16 Business plan, 42–43, 45 Business structure, legal, 27 Butwin, Richard, 69–70 California Society of Enrolled Agents, 53 Caplan, Frieda, 116, 118–119, 145 Caplan, Karen, 118–119 Carter, Tony, 13 Cash flow, 55–56 Caveysclubs.com, 127 CD storage products, 129–130 Ceasar, Carla, 142, 281 Celebrity spokesperson, 168–169 Center for Entrepreneurial Leadership, 202 Certified public accountants (CPAs), 52 Chamber of Commerce, 25 Charity, 156–158, 183–184 Chatfield, Craig, 204–206 Cherry, Carol, 246–247 Chief financial officer (CFO), virtual, 47–48 Chief listening officers (CLOs), 96 China, business in, 269–270 ChromaDex Inc., 131 Chuang, John, 200–201 Circle C Ventures LLC, 43 Civil Rights Act, Title 7 of, 29 Clarke, Liz, 10 Clients: best, 176–177, 213–214 meeting, classy ideas, 21–22 potential, pizza to, 189 telling the truth to, 236 trade shows <strong>and</strong>, 177–178 Clinton, Bill, 78, 255, 284 Cloud-based tools, 109 CMSs. See Content management systems (CMSs) Coan, George, 201, 249 Coan, Jean, 201 Coan, Steve, 13 Collaborative work, 97 Collections, 73–74 Commerce Department, 188 Communication. See also Correspondence addresses/mail <strong>and</strong>, 2–3, 110–111 at company retreat, 16–17 hiring <strong>and</strong>, 193–194 incentives <strong>and</strong>, 218–219 PR <strong>and</strong>, 174–175 preferences/styles, 21, 194 quick “yes” or “no,” 9 satellites <strong>and</strong>, 283 technology checkup, 101 thanking everyone, 32 “360-degree,” 219 Community focused event, 172–173 Community-supported agriculture (CSA), 150–151 Company name, 166 Company retreat, 16–17 Competition, 7, 132, 177, 178–181 Competitive Intelligence Advantage (Sharp), 179, 180 Congleton, Jerome, 19 Constant Contact, 155 Consultants, 26–27, 29–31, 30, 170–171. See also Hiring <strong>and</strong> recruiting Consumer Products Safety Commission, 270, 271 Contacts, 3, 12, 154–155, 166. See also Networking Content management systems (CMSs), 92, 104, 105, 106 Contracts, 66, 236 Controllers, 48 Corporate life, leaving, 10–12 Correspondence: cards, sending out, 148–150 h<strong>and</strong>written notes/letters, 2, 144, 254–255 Coupons/promotions, 93–94, 145, 158–159 Credentials, looking beyond, 282 Credit cards, 74–75. See also American Express Cross, Mark, 77 Cross-promotion, 150–151 Cross-training, 35–36, 196 Crowe, Daniel, 188–189 Cruz, Frank, 208–209 Curtain, Paul, 32 Customer loyalty, 161–162, 179 Customer relationship management, 109 Customer service: angry customers, 249–250 gift wrapping, 255–256 house calls/trunk sales, 250–251 at its best, 256–257 made-to-order apparel, 251–252 mystery shopper, 246–248 personal service, 253–255 quiz on, 246 reviewing accounts, 41–42 vendors, service from, 253 working the floor/phones, 22–23, 248 the Zappos way, 244–245 Customtwit.com, 96, 108, 144 Cyber-Rain, 123–124 Dakin, Debra, 91–92 D’Aquila, John, 51, 191 Daschbach, John, 79–80 Data storage/backup, 102, 109, 154–155
Index ● 309 Dawson, Adam, 10–11 Deadlines, 9, 232–233 Dealer network, 152–153 DeBleser, Chris, 131, 133 Debt arbitrator, 72 Decision making, 9, 12–14 Denny, Linda, 191 Department of Defense, 186 Department of Health <strong>and</strong> Human Services, 223 Department of Housing <strong>and</strong> Urban Development, 79 Department of Labor, Women’s Bureau, 219 Deposit policy, 66 Design: business card, 153–154 signage, 162–163 web site, 144–145 window dresser, 166 Detweiler, Fred, 60 Diamond Cutter, The (Roach), 8, 9 Direct Environmental Corporation (DEC), 208 DiResta, Diane, 141, 169, 237 Disadvantaged workers, 206–207 Disaster recovery plan, 36–37, 69, 102 Disaster Survival Planning: A Practical Guide for Business (Bell), 36 Disaster Survival Planning Network, 36 Disney, 161, 211–212, 243–244 Distribution channels, 24, 129–130 Diversity Compliance & <strong>Test</strong>ing Group, 28–29 Dochtermann, Erik, 146 Domestic violence, 215, 219–221 Duct Tape Marketing, 113 Dudley, Bob, 162 Dudley Schon, Suzanne, 171 Du Jardin, Ralf, 131 Dunn, Diane, 66 DuPont, Ben, 131, 133 Dupree, Nathalie, 185 Dwyer, Christopher, 222 “Easier at the top” strategy, 3 EB-5 visas, 61–62 Economic development incentives, 78–79 Edwardson, John, 187 eGreen Revolution, 53–54 Eidson, Ted <strong>and</strong> Wendy, 185 Elance.com, 143, 223–225 Electronic Retailing Association (ERA), 163, 164 E-mail, 93, 100–101, 144, 155 Employees. See also Hiring <strong>and</strong> recruiting; People; Virtual employees benefits/incentives, 210, 218–219, 225 evaluations, 34–35, 36, 204–206 federal regulations, 28–29 liability insurance <strong>and</strong>, 69 policies/procedures for, 197, 206, 221–222 recruiting, 198–199 telecommuting, 209 telling the truth to, 236 training, 111–112, 211 Employee stock ownership plan (ESOP), 68–69 Empowerment Zones (EZs), 78–79 Enchantment (Kawasaki), 95, 179 Encyclopedia of Associations, 179 E-newsletters, industry-specific, 169 Engler, Pete, 151 English as a second language (ESL), 211 Ennico, Cliff, 28 Enrolled agent (EA), 52–53 Enterprise Communities (ECs), 78–79 Entrepreneur, 155, 231 Entrepreneurial management programs, 211–212 Entrepreneur rollover stock ownership plan (ERSOP), 63 Equal Employment Opportunity Commission, 29 Ergonomics, 19–20 ERSOP. See Entrepreneur rollover stock ownership plan (ERSOP) ESOP. See Employee stock ownership plan (ESOP) ESOP Association, 68, 69 Essentia, 166 Ethics, spirituality <strong>and</strong>, 8 Ethnic marketing, 181–182 Etiquette, cultures <strong>and</strong>, 271–274 Evaluations, by staff, 34–35 Ewing Marion Kauffman Foundation, 202 Exclusive importer, 121–123 Ex-cons, hiring, 207–208 Executives: interim, hiring, 215–217 marketing to, 3 recruitment of, 198–199, 213–214 Eye for Winners, An (Vernon), 286 Fabricant, Florence, 184–185 Facebook, 91–92, 95–96, 105, 115, 203, 254 Facilitator, outside, 16 Factory. See Manufacturing Fad, creating a, 117 Family/friends, raising money <strong>and</strong>, 47 Famous Amos, 284–285 Farmers’ markets, 135–137 Farms/orchards, 10, 76–77, 150–151 Fast Forward Center for Innovation <strong>and</strong> Entrepreneurship, 93 “Fast-tracking,” 118 Federal Marketplace, 186 FedEx/Kinkos, 97–99 File server. See Data storage/backup Financial issues: cash flow, 55–56 debt arbitrator, hiring, 72 family/friends, money from, 47 funding/loans, 11, 23, 46, 64–65, 68
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Additional Praise for 201 Great Ide
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Since 1996, Bloomberg Press has pub
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Copyright © 2011 by Jane Applegate
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Contents Introduction xvii CHAPTER
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Contents ● xi 58. Hire a Savvy Re
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Contents ● xiii 116. Publish a Ne
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Contents ● xv 174. Hire a Mystery
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Introduction In the absence of disc
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Introduction ● xix Three years la
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Money Matters Entrepreneurs are obs
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Money Matters ● 41 current busine
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Money Matters ● 43 Remember to wr
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Money Matters ● 45 Pixability Inc
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Money Matters ● 47 How to Raise M
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Money Matters ● 69 Contact the ES
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Money Matters ● 75 ranging up to
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Money Matters ● 77 Working hard o
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Money Matters ● 87 • Ask these
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Money Matters ● 89 founded in 200
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Marketing Strategies Your business
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Marketing Strategies ● 143 Sprint
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People People can make your life ma
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People ● 195 of employment. “Ch
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