0816_TOEFL-Test-and-Score-Manual-1997

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xii ● Contents 84. Become an Exclusive Importer 121 85. Launch a Green Product 123 86. Build a Working Model of Your Product 124 87. Make a Model with 3-D Software 126 88. Serve the High and Low Ends of the Market 127 89. Partner with a Big Company for Distribution 129 90. Take Advantage of an Online Technology Exchange 130 91. Have Your Product Mandated for Use by the Government 134 92. Create a Business Based on a Personal Challenge 135 93. Sell Your Wares in a Farmer’s Market 135 94. Set Up a Cart in a Shopping Mall 137 CHAPTER Marketing Strategies 141 95. Strike a Deal with a Giant 143 96. Look Bigger Online 144 97. Take Advantage of Co-op Advertising 145 98. Market to Callers on Hold 147 99. Consider Multilevel Marketing: Send Out Cards 148 100. Cross-Promote Your Products or Services 150 101. Sell through a Dealer Network 152 102. Create a Cool Business Card 153 103. Create a Dynamic Database 154 104. Package Your Products for Success 155 105. Give to Charity 156 106. Use Coupons to Attract Customers 158 107. Use Food as a Selling Tool 159 108. Set Up a Strong Referral Network 160 109. Give It Away 161 110. Design a Great Sign for Your Business 162 111. Produce an Infomercial 163 112. Put a Pig in Your Window 165 113. Put Your Company Name on Everything 166 114. Free Up Your Sales Team to Sell 167 115. Hire a Celebrity Spokesperson 168
Contents ● xiii 116. Publish a Newsletter or Blog 169 117. Market Your Consulting Services 170 118. Host an Open House 171 119. Use Great Public Relations to Promote Your Business 172 120. Coproduce a Seminar 175 121. Ask for Two Business Cards 176 122. Treat Your Best Clients Well 176 123. Invite Associates to a Trade Show 177 124. Know Your Competition 178 125. Tap the Growing Hispanic Market 181 126. Make Your 800 Number Ring 182 127. Attend Charity Events to Make Contacts 183 128. Publicize Your Specialty Food Business 184 129. Market to Uncle Sam and Other Agencies 185 130. Get Certified as a Woman- or Minority-Owned Business 187 131. Don’t Forsake the Yellow Pages 188 132. Send Pizza to Potential Clients 189 133. Think BIG—Why Not? 189 CHAPTER People 193 134. Cast a Wide Net to Attract Good Employees 195 135. Write Clear Job Descriptions 196 136. Know What Not to Ask Job Applicants 197 137. Recruit Great Employees 198 138. Look Far and Wide for the Best Person 199 139. Work with People You Like 200 140. Hire Talented Seniors 201 141. Hire Teenagers 202 142. Use the BATH System for Hiring 203 143. Perform a Personnel Checkup 204 144. Hire a Welfare Recipient 206 145. Hire Ex-Cons 207 146. Telecommuting as an Option 209 147. Tailor Benefits to Employees’ Needs 210
Page 3: Additional Praise for 201 Great Ide
Page 6 and 7: Since 1996, Bloomberg Press has pub
Page 8 and 9: Copyright © 2011 by Jane Applegate
Page 11 and 12: Contents Introduction xvii CHAPTER
Page 13: Contents ● xi 58. Hire a Savvy Re
Page 17 and 18: Contents ● xv 174. Hire a Mystery
Page 19 and 20: Introduction In the absence of disc
Page 21: Introduction ● xix Three years la
Page 24 and 25: 2 ● 201 Great Ideas for Your Smal
Page 32 and 33: 10 ● 201 Great Ideas for Your Sma
Page 61 and 62: Money Matters Entrepreneurs are obs
Page 63 and 64: Money Matters ● 41 current busine
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Money Matters ● 43 Remember to wr
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Money Matters ● 45 Pixability Inc
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Money Matters ● 47 How to Raise M
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Money Matters ● 49 Despite these
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Money Matters ● 51 accountant or
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Money Matters ● 53 legislation ai
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Money Matters ● 55 So, consider j
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Money Matters ● 57 But operating
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Money Matters ● 59 “I had 3,000
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Money Matters ● 61 The couple obt
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Money Matters ● 63 GREAT IDEA Inv
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Money Matters ● 65 Small Business
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Money Matters ● 67 If employees b
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Money Matters ● 69 Contact the ES
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Money Matters ● 71 subject to the
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Money Matters ● 73 GREAT Collect
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Money Matters ● 75 ranging up to
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Money Matters ● 77 Working hard o
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Money Matters ● 79 In 2001, he mo
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Money Matters ● 81 Between doing
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Money Matters ● 83 get thrown out
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Money Matters ● 85 Be sure to fac
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Money Matters ● 87 • Ask these
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Money Matters ● 89 founded in 200
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Technology and Telecommunications B
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Technology and Telecommunications
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116 ● 201 Great Ideas for Your Sm
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Marketing Strategies Your business
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Marketing Strategies ● 143 Sprint
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Marketing Strategies ● 145 • Fi
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Marketing Strategies ● 147 Check
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Marketing Strategies ● 149 Exclus
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Marketing Strategies ● 151 John B
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Marketing Strategies ● 153 Tips f
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Marketing Strategies ● 155 cards,
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Marketing Strategies ● 157 One bu
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Marketing Strategies ● 159 Before
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Marketing Strategies ● 161 The Po
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Marketing Strategies ● 163 Put co
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Marketing Strategies ● 165 someth
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Marketing Strategies ● 167 GREAT
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Marketing Strategies ● 169 Produc
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Marketing Strategies ● 171 to a f
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Marketing Strategies ● 173 The re
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Marketing Strategies ● 175 activi
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Marketing Strategies ● 177 His se
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Marketing Strategies ● 179 “You
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Marketing Strategies ● 181 • Fo
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Marketing Strategies ● 183 Five T
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Marketing Strategies ● 185 foods.
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Marketing Strategies ● 187 GREAT
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Marketing Strategies ● 189 One th
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Marketing Strategies ● 191 Manhat
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People People can make your life ma
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People ● 195 of employment. “Ch
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People ● 197 their jobs into what
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People ● 199 interviewed by him a
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People ● 201 Best of all, “if y
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People ● 203 she won a national b
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People ● 205 How to Evaluate Your
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People ● 207 My dad, Marty Weisma
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People ● 209 Cruz. “It’s toug
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People ● 211 GREAT IDEA Offer Cla
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People ● 213 GREAT IDEA Ask Your
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People ● 215 all costs. (See Grea
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People ● 217 One caution: Be sure
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People ● 219 He favors what he ca
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People ● 221 Coping with Mental I
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People ● 223 As of October 2010,
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People ● 225 “If you do hourly
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Customer Service We all know that a
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Customer Service ● 245 If you cal
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Customer Service ● 247 Cherry is
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Customer Service ● 249 GREAT Don
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Customer Service ● 251 “When sh
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Customer Service ● 253 Advisers,
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Customer Service ● 255 One of my
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Customer Service ● 257 When I arr
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290 ● Conclusion many of my speak
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292 ● Resources Regional Governme
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294 ● Resources Department of Com
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296 ● Resources Offers a variety
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298 ● Resources National Associat
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300 ● Resources Women’s Busines
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302 ● Resources Other Association
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About the Author Jane Applegate is
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308 ● Index Brief Reunion (film),
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310 ● Index Financial issues: (co
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312 ● Index Lesonsky, Rieva, 113
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314 ● Index Reactor Design Studio
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316 ● Index Trask, Sarah, 151 Tra
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