0816_TOEFL-Test-and-Score-Manual-1997

Marketing
Strategies
Your business will not flourish without a well-executed, multimedia
marketing strategy.
Successful marketing campaigns depend on the message, timing,
and tracking. Tracking is essential. Why spend money if you can’t
figure out whether something is working or not?
I love collecting cool marketing ideas—the nuttier the better. That’s
why this chapter includes the most great ideas.
The key to marketing is to set a goal and figure out how to reach it.
Today, social media marketing is in fashion, but not everyone looks for
information online.
Through the years, I’ve promoted my books by giving away wacky promotional
items. My favorite premium was an acrylic fortune cookie key
chain. The fortune inside mentioned the book. That promotion definitely
boosted sales.
Glittery “magic” wands are still my most popular giveaways. They
remind people of the magic wand I use in my presentations to vaporize
toxic people.
Speaking professionally has certainly helped raise the profile of my
business and it can help yours, too. Honing your personal presentation
skills is essential, especially since you are a “walking brochure” for your
business, according to Diane DiResta, a presentation skills coach and
author of Knockout Presentations, published by Chandler House Press.
“You are your brand and speaking well is the new competitive weapon,”
said DiResta. “Speaking impacts every aspect of your life.”