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0816_TOEFL-Test-and-Score-Manual-1997

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194 ● 201 Great Ideas for Your Small Business<br />

expectations. No one is a mind reader. So write down exactly what you<br />

expect people to do <strong>and</strong> when you need to have it done.<br />

Everyone communicates differently. Being a writer, I write endless<br />

notes. My husb<strong>and</strong>, Joe, <strong>and</strong> our kids, Jeanne <strong>and</strong> Evan, hate them.<br />

“Just tell me what you want me to do,” admonished my daughter,<br />

Jeanne, before she moved out to attend college. “Don’t write it down.” The<br />

problem is that she ignored my verbal requests all through high school.<br />

“You’ll be leaving notes on our graves,” quipped Joe, my husb<strong>and</strong>. He’s<br />

probably right.<br />

No matter what communication style you embrace, stick to it. Then,<br />

move on to master the art of motivation, appreciation, <strong>and</strong> delegation. It’s<br />

a fact that when people feel truly appreciated, they work harder.<br />

You might be surprised to learn that money is not the best motivator.<br />

In fact, Dr. Bob Nelson, my favorite human resources guru, said<br />

thanking people <strong>and</strong> providing the tools they need to do their job well<br />

are more effective. We love hearing the sound of our name more than<br />

anything else.<br />

So call a person by their name <strong>and</strong> say something positive. Sometimes<br />

a simple “thanks, good job” is all you need to say. Try it.<br />

If you want to acknowledge extra effort, give people a day off with pay.<br />

For some great hiring tips, I turned to Chris Gorog, a good friend who<br />

is a respected entertainment industry executive. Gorog has headed several<br />

successful companies, including the House of Blues, Roxio, <strong>and</strong> Napster.<br />

Before taking a break to consider new opportunities, he orchestrated the<br />

sale of Napster, the revived music sharing company, to Best Buy for more<br />

than $130 million.<br />

“I always like to find someone who really wants the job,” said Gorog,<br />

“Someone who is emotionally connected <strong>and</strong> will just die if they don’t<br />

get it.”<br />

Knowing everything about the company <strong>and</strong> the management team,<br />

especially the CEO, is essential for any job applicant, he said. Anyone who<br />

doesn’t do their homework is immediately dismissed by Gorog. He also<br />

looks at how long the applicant has worked at their previous jobs. People<br />

who hop around show a “lack of loyalty <strong>and</strong> respect,” he said.<br />

He urges employers to carefully check references, but not by calling<br />

the human resources department, which can often just confirm dates

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