0816_TOEFL-Test-and-Score-Manual-1997

Marketing Strategies ● 143
Sprint and the American City Business Journals. In 2011, I plan to visit
at least 10 cities to promote the new edition of this book with support
from Ladies Who Launch, an organization for entrepreneurial women and
other business organizations and sponsors, including HubSpot.com
and Elance.com.
In this chapter, you’ll find great ideas on how to create crosspromotions,
find a celebrity spokesperson, and try co-op advertising. You’ll
learn how to add pizzazz to your business card, and why you should send
pizza to potential clients and market to callers waiting on hold. If you own
a restaurant or bakery, you might consider working with StirandEnjoy
.com, a Kansas City-based design firm that specializes in branding food
businesses.
Read on to find out how to produce an infomercial, boost sales through
coupons, and why free is the most powerful word in the English language.
I hope all these ideas inspire you to dream up a new marketing plan
for your business. Don’t forget to send your greatest marketing and promotional
ideas to www.201greatideas.com. We’ll be posting them and awarding
cool prizes to the winners.
GREAT
Strike a Deal with a Giant
The first step toward making a deal with a much bigger
IDEA
company is to target potential companies that are a
good fit for your business. In our case, we target companies that serve business
owners, including banks, credit card companies, and technology firms.
Get started by checking out web sites, magazines, and trade journals
that serve your industry. Make a list of advertisers you see in those publications
because those are the companies to contact.
Next, go online to scour the web site for contacts. Look for the top
decision makers in the marketing department. Find out everything you can
about the company’s products, marketing campaigns, and other alliances.
Find out which ad agency they work with by checking Advertising Age.
Once you determine who to contact, your challenge is to get through to
them. Rather than sending an e-mail, call the main company number and