0816_TOEFL-Test-and-Score-Manual-1997

Marketing Strategies ● 153
Tips for a Dealer Network
successful dealer network depends on good communication and
A support from the home office.
Here are some ways to support the people who sell your products
and services:
• Keep them well informed via weekly e-mails and by posting confidential
information on a password-protected area of your web site.
• Create a monthly e-newsletter to share sales tips, success stories,
and company news with your dealers.
• Limit the number of dealers you sign up in each geographic area.
This honors the relationships you have and offers dealers a better
shot at making more money.
• Ask veteran dealers to mentor new dealers in other areas of the
country. Suggest that veteran and novice dealers schedule a phone
call once a month to share information.
• Ask your dealers to tell you what you can do to make things work
better. Keep the lines of communication open, and let them know
you really value their opinions and suggestions.
Despite the challenges, Usher said Greenwich will continue relying
on independent dealers to sell art. Several dealers I interviewed said they
like working with the company and plan to continue their long-term
relationships.
GREAT
Create a Cool Business Card
Clifton Alexander, co-owner of Reactor Design Studio,
IDEA
in Kansas City, Missouri, decided to limit web design
projects in early 2010. Now, he focuses on creating expensive, eye-catching,
“amazing and ridiculous” business cards—some cost $8 apiece.