0816_TOEFL-Test-and-Score-Manual-1997

192 ● 201 Great Ideas for Your Small Business
How to Think Big
• Once you perfect your idea on a small scale, figure out how to grow
it fast.
• Engage other big thinkers to help you. Ask successful industry leaders
to serve on your advisory board or act as informal mentors.
• Enroll your employees in the concept by sharing your vision
frequently.
• Tell your story. Once someone reports on your idea, it’s much easier
to attract new investors and supporters.
• Don’t be afraid to regroup and change direction if necessary.
Everyone I knew got on board. Singer-songwriter Carmin Turco wrote
a theme song. My friend Ian Jack, a gifted singer-songwriter, produced
“Back on Track.” He and Carmin recorded the song in Hollywood and
distributed it to radio stations.
My wonderful friend Yves Kamioner, a talented custom jewelry
designer, designed a precious lapel pin in the shape of a tiny railroad track.
We presented gold and silver pins to sponsors.
I’m still paying off some expenses from that tour, but I don’t regret it. I
know Back on Track America helped thousands of business owners across
the country get back to running their business.
Everyone loved our message: “Bringing Spirit, Strength, and Prosperity
Back to America’s Entrepreneurs.”