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Going Global ● 263<br />

“We take a deposit <strong>and</strong> deliver your custom rug in five months.”<br />

In addition to a retail store in Hanover, New Hampshire, Tashi opened<br />

a second atelier in Gyalthang, which means l<strong>and</strong> of limitless bounty. He<br />

also opened a store in Bejing during the Olympics, but it was challenging<br />

to get customers into the store due to limits on travel imposed by Chinese<br />

officials during the event.<br />

When we met in 2010, Tashi had already exp<strong>and</strong>ed production <strong>and</strong><br />

importation of other arts <strong>and</strong> crafts such as Tibetan miniature paintings<br />

<strong>and</strong> religious scrolls. “I’m a collector of Indian miniatures, which depict<br />

stories through calligraphy <strong>and</strong> artwork.”<br />

Meanwhile, he travels to Tibet three or four times a year to supervise<br />

operations. “I hope to fulfill my vision of a big arts <strong>and</strong> craft production<br />

center. I still have a lot of work to do.”<br />

GREAT<br />

Move Your Manufacturing to Mexico<br />

Japanese giants Sony, Sanyo Electric, <strong>and</strong> Hitachi paved<br />

IDEA<br />

the way by investing hundreds of millions of dollars<br />

in Mexican border factories called maquiladoras. Now, scores of U.S. businesses<br />

are taking advantage of Mexico’s affordable skilled labor force.<br />

Shared production plants offer big <strong>and</strong> small businesses a cost-effective<br />

way to make products. There are about 3,000 maquiladoras employing<br />

more than one million workers in Mexico. The biggest attraction is paying<br />

workers very low wages compared to U.S. wages—about $2.50 an hour.<br />

The majority of border plant workers are assembling electronic equipment<br />

<strong>and</strong> automotive parts. They also make medical devices, textiles, <strong>and</strong><br />

furniture.<br />

While it’s easy for mega-corporations to deal with government permits,<br />

customs regulations, <strong>and</strong> cultural <strong>and</strong> language problems, working in a<br />

foreign country is daunting for most entrepreneurs.<br />

In the late 1990s, Jeff Paul, formerly the owner of Sierra Pacific<br />

Apparel, had about 1,000 Mexican workers making blue jeans for U.S. retailers,<br />

but labor <strong>and</strong> financial problems made it an unpleasant experience.

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