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31/8/09<br />

DATE OF MERGER<br />

$4bn<br />

VALUE (US DOLLARS)<br />

02<br />

Walt Disney Company<br />

& Marvel Entertainment<br />

107<br />

In August 2009, two of the oldest entertainment companies –<br />

Walt Disney Company and Marvel Entertainment – entered into<br />

a US$4bn acquisition deal, in which Walt Disney Company acquired<br />

Marvel Entertainment.<br />

“This transaction combines Marvel’s strong global brand and worldrenowned<br />

library of characters with Disney’s creative skills,<br />

unparalleled global portfolio of entertainment properties, and a<br />

business structure that maximises the value of creative properties<br />

across multiple platforms and territories,” commented Robert A. Iger,<br />

president and Chief Executive Officer of The Walt Disney Company.<br />

“We believe that adding Marvel to Disney’s unique portfolio of<br />

brands provides significant opportunities for long-term growth and<br />

value creation.”<br />

businesschief.com

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