BC NA December 2020

for perfection you’ll likely arrive too
late. BrokerLink demonstrates the
value of its propositions to customers
and then iterates and improves from
there based on their feedback and
what data shows.” From these key
building blocks, the company is able
to forge a coherent understanding of
where and how it wants to develop.
Kharkavets adds that, although
BrokerLink’s transformation journey
has been underway for slightly less
than two years, it firmly believes
that maintaining focus on delivering
“When we design things,
they are inclusive and
accessible. We’re
constantly exploring
how digital interacts with
local: how can it support
and act as an extension
of our branches?”
—
Alena Kharkavets,
VP of Digital Strategy and CX,
BrokerLink
251
BrokerLink Recruitment Video 2019
CLICK TO WATCH | 2:38
businesschief.com