BC NA December 2020

two ways. One is a set of technologies
to enable our associates to reduce
friction in their lives and to help them
serve our guests better. And the second
is another set of technologies that
help us know our guests better and
enable them to engage with us anytime
and anywhere.”
One such group of technologies
is artificial intelligence, as Tastepe
explains. “We are starting to leverage
AI in some places. For instance, we use
technologies on our website to recommend
products based on our customer
history and choices. We are continuing
to identify many more opportunities to
leverage tools that help us make better
decisions, AI being one of them.”
It is data that is at the heart of the
company’s decision making. “Frankly
EXECUTIVE PROFILE:
Ty Tastepe
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Title: Chief Information and Digital Officer Company: Altar’d State
Industry: Retail
Location: Maryville, TN, USA
Ty Tastepe serves as the Chief Information and Digital Officer for
Altar’d State, and leads technology and digital teams to deliver
exceptional digital experiences for guests and associates.
Prior to Altar’d State, Ty spent almost two decades delivering
large scale digital transformation programs at global
entertainment and hospitality brands including Universal
Parks and Resorts, Hilton Worldwide and Walt Disney
Parks and Resorts.
He earned an MBA from Villanova University and
received both a Bachelor’s and Master’s degrees
in Electrical Engineering from Drexel University.
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