BC NA December 2020

ALTAR’D STATE
Ty Tastepe, Chief Information
and Digital Officer at fashion
retailer Altar’d State, on
digital transformation and
its response to COVID-19
256
T
y Tastepe is Chief Information and Digital
Officer at Altar’d State, a fast-growing
women’s fashion retailer, which sees
him leading its technology and digital teams. “We
have three brands,” explains Tastepe. “We have
A’Beautiful Soul, our plus size brand and Vow’d, our
recently launched weddings brand, as well as the
flagship Altar’d State brand.” Tastepe emphasizes
the fact that the company likes to do things differently
from its competitors. “We’re very focused on
giving back to the community, exceeding our guest
expectations at every touch point, doing the right
thing and being willing to challenge established
notions in the retail industry.”
Tastepe came to the role as an experienced
technology leader having worked at Universal,
Hilton and Disney to deliver innovative technologies
around the globe. “Altar’d State gave me
the opportunity to make an impact in the digital
transformation of the organisation, as we focused
on balancing our physical and digital portfolio and
providing our guests the choice of platforms to
engage with us.”
DECEMBER 2020