01.12.2020 Views

BC NA December 2020

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Speed Your Onboardings<br />

CLICK TO WATCH | 0:41<br />

115<br />

technology, Saphyre integrates data<br />

sharing, real-time messaging and<br />

transparency. Developing a successful<br />

product for pre-trade was an integral<br />

part of Saphyre’s development.<br />

However, as Gabino explains, this<br />

was only half the battle in establishing<br />

the company’s place in the market.<br />

“The other half was actually planning<br />

the adoption strategy; how do you<br />

get clients, individual users, or even<br />

institutions to adopt a new technology<br />

that’s never existed before?”<br />

A believer in appealing to the “selfish<br />

interests of the client”, he relates that,<br />

by focusing on both cost-reduction<br />

and increased revenue, the company<br />

has been able to gain attention quickly.<br />

“Clients can start trading and making<br />

money straight away, meanwhile the<br />

custodians are also making money<br />

by collecting interest and fees. Our<br />

overall strategy is to digitize the pretrade<br />

space, not just for the benefit<br />

of trading, but also for trading and<br />

post-trade.”<br />

Core to Saphyre’s ethos is the idea<br />

of ‘levelling the playing field’ or, in<br />

the company’s own words, “disrupting<br />

a broken system”; it is adamantly<br />

businesschief.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!