BC NA December 2020

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Payments solutions built for the insurance industry. Collect payments faster Stop writing cheques/checks Eliminate costly, tedious administrative tasks LEARN MORE change, including how customers experience modern products and services. While digital transformation certainly generated the momentum for a technologically invigorated industry, Kharkavets believes that current conditions are enabling its fulfillment, 1991 Year founded 2,000+ Number of employees “The pandemic has accelerated a lot of trends that we’ve seen before.” Developing omnichannel customer service capabilities has been a direct and necessary consequence of increased digitisation at BrokerLink. Customer needs and expectations are changing in relation to technology, claims Kharkavets, and insurance’s evolution will be dependent on its realisation of this fact. However, while it’s tempting to assume that there is a clear divide between younger people (i.e. millennials) preferring digital self-service options and older people wanting agent-based service, DECEMBER <strong>2020</strong>
Kharkavets states that the truth is much more nuanced. “Everyone talks about digitisation in those terms, but what’s interesting is, when we dive into the data, 35% of BrokerLink’s ‘70+ years old’ demographic enjoys using an app for their insurance needs.” Therefore, she considers the continued investment in digital channels as wholly validated. However, BrokerLink is also careful to ensure that its roadmap is configured to meet the specific challenges of its clients, particularly in an industry often represented as being overly complex. “When we design things, we want them to be inclusive and accessible,” says Kharkavets. “We’re constantly exploring how digital interacts with local: how can it support and act as an extension of EXECUTIVE PROFILE: Alena Kharkavets 247 Title: VP of Digital Strategy and Customer Experience Industry: Insurance Location: Canada Alena Kharkavets is the VP of Digital Strategy and Customer Experience at BrokerLink Insurance. She brings extensive experience in actuarial, corporate development, strategy and sales operations. She’s passionate about modernizing and simplifying the insurance experience. Alena graduated from the University of Toronto with a dual degree in Computer Science and Actuarial Science. She has also completed a Global Professional Master of Laws. She is a Fellow of the Canadian Institute of Actuaries and the Casualty Actuarial Society. Outside of insurance, Alena loves spending time with her daughters, ages two and four. She loves travelling with them and showing them the world. businesschief.com
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NORTH AMERICA businesschief.com DEC
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FOREWORD 2020 - a year like no othe
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CLICK THE MENU TO RETURN TO CONTENT
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46 58 What Does it Mean to be a Dig
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182 T5 Data Centers 198 Legacy Comm
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usinesschief.com 11
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2019 Year founded 50 Number of empl
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Michael Kanaan | USAF-MIT AI Accele
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Building trusted, secure, and safe
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for the future by embracing digital
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TOMORROW IS TOO LATE Department of
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Considering his role, Jacobs emphas
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Tableau and the USAF: data as a str
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Armando Cabrera | USAF-MIT AI Accel
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31 way, it can create new images wi
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model that can produce the best or
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Ronisha Carter | USAF-MIT AI Accele
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HUMAN CAPITAL 52 innovation and dig
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HUMAN CAPITAL 54 “CHROs at high p
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HUMAN CAPITAL The challenges of art
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CORPORATE FINANCE 58 KPMG: FIVE MIN
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Unique, open & intelligent technolo
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CORPORATE FINANCE 66 index. The US
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DIGITAL STRATEGY What Does it Mean
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Reimagine the impossible Bring toge
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DIGITAL STRATEGY 72 engagement. It
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DIGITAL STRATEGY 74 measurement and
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DIGITAL STRATEGY 76 opportunities c
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TECHNOLOGY 80 DECEMBER 2020
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TECHNOLOGY Business Chief speaks wi
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ericsson.com/ 5g-switch Move toward
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TECHNOLOGY 86 “Video and mission
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TECHNOLOGY EMERGING IOT TRENDS AS A
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Adaptive Data Centers 124 DECEMBER
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SITEONE’S APPROACH TO DIGITAL INN
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energy throughout a data hall’s l
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BC NA December 2020

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