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BC NA December 2020

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“Unless you’re<br />

prepared to ask<br />

really intriguing<br />

questions, the<br />

data just exists<br />

in a vacuum”<br />

—<br />

Jeremy Johnson,<br />

CEO, Protective Insurance<br />

Johnson claims, was rather ironic.<br />

“We asked them, ‘What can we do<br />

for you?’, expecting an answer that<br />

would revolve around digital technology.<br />

However, the overwhelming<br />

reply was, ‘We need hand sanitizer’.”<br />

Partnering with a local distillery,<br />

Protective Insurance was able to<br />

purchase and distribute hundreds<br />

of gallons of sanitizer with logistical<br />

assistance from the American<br />

Trucking Association.<br />

221<br />

businesschief.com

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