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Q2 Z2,(Q2) Z2(Q2) - Institute for Water Resources - U.S. Army

Q2 Z2,(Q2) Z2(Q2) - Institute for Water Resources - U.S. Army

Q2 Z2,(Q2) Z2(Q2) - Institute for Water Resources - U.S. Army

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product to be transported, Q1 units will travel by Mode One and demand<br />

will be satisfied.<br />

Figure 3.C.1 also brings out the social non-optimality of this<br />

system. This is evident in two respects. First, the existing modal<br />

split does not minimize total transport costs; second, total output in<br />

the transportation industry(s) is restricted. Both of these conditions<br />

arise from the profit maximizing behavior of the monopolist. If he<br />

were <strong>for</strong>ced to be a marginal cost pricer they would be eliminated. •<br />

Under marginal cost pricing the monopolist Mode Two would carry C1 2 ,<br />

charging a rate of T r . This would allow Mode One to capture only & I<br />

although total traffic would increase to units. Thus, if he priced<br />

according to marginal cost the monopolist would capture a larger share<br />

of the market, even though his total profit would be reduced.<br />

In Fig. 3.C.2 we have illustrated an even more interesting case.<br />

Here the monopolist is assumed to display falling long run marginal<br />

costs. Profit maximization requires that he set a rate of Tr and bring<br />

- -<br />

about the modal split Q 1 , Q 2 . However, it is in the best interests of<br />

society to disband Mode One and revert to a true monopolistic situation.<br />

En<strong>for</strong>cement of marginal cost pricing would then result in the monop-<br />

^<br />

olist carrying all of Q at a rate of Tr. The monopolistic solutions<br />

are stable if marginal cost cuts marginal revenue from below and profits<br />

are positive. The social solutions require regulation, en<strong>for</strong>cement and,<br />

if profits are negative, subsidies:<br />

Parametric Associated Costs<br />

Here we examine the two-mode model where one mode is composed of<br />

a single firm and there are costs other than the transport rate<br />

72

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