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PLAN DE NEGOCIOS - Repositorio Digital USFQ - Universidad San ...

PLAN DE NEGOCIOS - Repositorio Digital USFQ - Universidad San ...

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Abstract<br />

CAPELO GAR<strong>DE</strong>N´S, is a housing to be built and marketed by EON REAL<br />

ESTATE <strong>DE</strong>VELOPMENT., which comprises 17 homes designed and planned for<br />

the medium socioeconomic segment located in the Parish of Valle de los Chillos<br />

.<br />

This paper aims through an investigation of the macroeconomic environment and<br />

housing market conditions combined with an architectural analysis, technical and<br />

financial, to determine the feasibility of the project.<br />

The overall architecture is modern style without being aggressive with the<br />

environment. Total revenue provided by the project are approximately $<br />

1,600.000compared to $ 1,500.000 costs.<br />

The project is highly sensitive, whereas its profit margin is only 9% pure and 3%<br />

with leverage, so regardless of whether utility should be reconsidered if it is a<br />

benefit for the company to consider that profitability is minimal within 18 months,<br />

estimated duration of the project.

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