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Day 1 - IFA International

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Evolving gently with

Evolving gently with time… The Ultimate in Dynamic Aesthetics – adding value to any Plasma or LCD TV. Each one of these digital works is a “creative matrix” that informs and regenerates its surrounding environment. ... welcome to the wonderful world of ArtDisplay... bringing art and emotion to y o u r walls. Come to visit us at IFA: Hall 24 - stand 102 (Cleverdis stand)

NEWS Dynamic Art Comes Alive at IFA IFA and Philips Electronics Open the Way to Dynamic Art and a Fabulous Market for Flat Screen Manufacturers IFA is a major event per se for the future and development of Consumer Electronics, but this year, the show is at the origin of an event of worldwide importance going well beyond the general evolution of these products – the revelation of a IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée - 13298 Marseille • France • Tel: + 33 4 42 77 46 00 • Fax: + 33 4 42 77 46 01 • SARL capitalised at e128,250 - VAT FR 95413604471 • RCS Marseille 413 604 471 • E-mail : • During IFA : Press Center – Hall 6.3 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 • E-mail : • Publisher: Gérard Lefebvre ( • Publishing Director: Jean-Guy Bienfait ( • Project Manager: Bettina Spegele ( • Editor-in-Chief: Richard Barnes) • Editorial team: Paul Andrews, Mark Dezzani, Gregoire Fleurot, Gary Smith • Photos & videos: Sacha Le Corroler • Design & Page Setting: Hélène Beunat, Valentina Russo To contact them : first name.last • Cover : © Photos Messe Berlin GmbH • Printing: Möller Druck und Verlag GmbH (Berlin, germany) • With the participation of: Katharina Mendel, Jean-François Pieri, Raphaël Pinot © CLEVERDIS 2007 - Registration of Copyright August 2007 - ISSN pending Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in the encyclopaedia imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. new major artistic movement – Dynamic Art. Philips Underline Digital Art as Added Value Philips Electronics, global leader in lifestyle and technology thanks to its ‘sense and simplicity’ brand message, clearly knows a good idea when it sees one. CEO Rudy Provoost, in announcing the milestone of sales of one million Digital Photoframes, said: “The millionth Digital PhotoFrame is a great milestone for Philips, and what better way to celebrate this accomplishment than through digital art”. Philips has indeed started a partnership with ArtDisplay, Europe’s leading editor of digital art, and is showing four original artworks on its PhotoFrames at IFA. “Our alliance with ArtDisplay gives us the opportunity to bring high profile digital art into the consumer electronics realm", concluded Provoost. Gérard Lefebvre, President & CEO of Cleverdis, global specialists in the analysis of audiovisual markets, underlines the importance of the movement: “ArtDisplay also represents an extraordinary opportunity for all flat-screen TV makers: this is a major new innovation, and not only in terms of providing a platform for the wider appreciation of fine art. The humble television is transformed into a work of art and I firmly believe that this presents an opportunity to boost sales for all TV makers by giving the screen a whole new usage as a canvas and as a display for digital works. This idea perfectly compliments the efforts made by constructors to house their screens in attractive casing that compliments lifestyle desires. It will also act as a USP for the first manufacturers to offer art integrated in to their products." Thanks to the amazing technological evolution of the CE industry and to the rapid fall in flat screen prices, a new generation of digital artists is currently opening new horizons in the art world. Digital Art takes artistic creation out of the elitist spheres of galleries and museums and into people’s living rooms and bedrooms. Anybody can now enjoy art. Driven by a need to explore and to make art available to all, independent visionary artists have been seeking an extraordinary platform... and they found it here at IFA. Every emerging cultural movement has its “figurehead”. In the same way as the impressionists turned to Manet, Digital Art and its close cousin Dynamic Art seem to have found a leading light. Patrick Goubet, founder of ArtDisplay, is the first European editor whose vocation is to promote and publish dynamic artworks for flat screen TVs. Thanks to innovative and original artistic content, ArtDisplay turns flat screens into a tool of contemporary art. As the European and worldwide reference in terms of digital art and dynamic art, ArtDisplay offers the perfect communication platform to artists whose works remained relatively unknown until now. Goubet compares this revolution to that of canvas... “A number of centuries ago, there was a major revolution when rather than painting frescoes, artists began painting on canvas, making art ‘mobile’. Today the canvas comes alive thanks to flat screens and modern technology.” Just like Impressionism, an artistic movement that was born as a reaction to official academic painting in 19 th century France and, like Fauvism with its audacity and search for chromatic innovation, Dynamic Art was born out of a cultural revolution that was made possible by new ways of thinking and new ways of creating. Dynamic Art’s key concept is the notion of time (time going by) and life in movement (art evolving with time). ArtDisplay works are on display during the IFA: • at the Philips stand (Hall22/101) where the company is celebrating one million Digital PhotoFrames through the fusion of digital art, sophisticated style and technology, • At the Panasonic stand (Hall 5.2/101) • At the Cleverdis stand (Hall 24/102) - official sponsor of Artdisplay during IFA • In front of the office of IFA International in the Press Center (Hall 6.3) You can come and see the artist Patrick Goubet at the Cleverdis stand (Hall 24/102). IFA International • Friday, 31 th August 2007 5

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