BROUGHT TO YOU BY NEWS
BROUGHT TO YOU BY NEWS WE WANT TO HELP CONNECT THE HOME INTELLIGENTLY Richard Yu CEO of Huawei Consumer Business Group HUAWEI CLAIMS REVOLUTIONARY LEAP IN 5G AND AI Huawei’s Richard Yu reveals ground-breaking chip technology that supports the rollout of 5G devices. Richard Yu, CEO of Huawei Consumer Business Group, used his IFA 2019 Keynote to unveil the Chinese technology firm’s latest breakthrough in mobile technology. He revealed the world’s first flagship 5G SoC (system on a chip), the Kirin 990, in front of a packed auditorium, declaring it “a revolutionary leap in 5G and AI”. Explaining how the mobile sector has been transformed in the past two years by the growth of AI-enabled apps, Yu said the Kirin 990, which has a 5G modem inside, would deliver “the best 5G, the best AI and the best performance” to mobiles. It would, he said, surpass the performance of current tech which relies on a combination of 4G SoC and 5G modem. He promised it would deliver “lightning-fast” 5G speed that would transform users’ experience when downloading video or games. Yu said the Kirin 990 also benefits from having “the most compact and most advanced integrated design”. It would, he said, leave more space for a larger battery – or allow manufacturers to make smaller models. The Kirin 990 has also been configured to help the 5G industry address key challenges such as power consumption and speed on the move. Having outlined the Kirin 990, which contains a staggering 10.3 billion transistors, Yu turned his attention to Huawei’s new product range – starting with Huawei’s wireless earphones, the Freebuds 3. “We want to live in a quiet world, and Huawei’s Freebuds 3 is the industry leader in noise cancellation,” he said. “At the same time, it is also the industry’s best wireless audio experience.” According to Yu, the Freebuds 3 are perfect for outdoor environments: “The Freebuds 3 are designed to defeat the wind, allowing users to talk/listen freely outdoors – even on a bicycle at 20km per hour.” Yu then turned his attention to Huawei’s ground-breaking Wi-Fi solution, the Q2 Pro. “We’re living in a connected world and we want to help connect the home intelligently,” he said. Huawei’s Wi-Fi Q2 Pro overcomes the usual shortcomings of Wi-Fi in the home, even if you have a big house. Using the large Q2 device combined with smaller Q2 satellites provides better coverage of your home. What’s more, added Yu. “The Wi-Fi Q2 Pro is easy to install – it’s plug and play. It is fast, very convenient and offers seamless roaming.” Finally, Yu discussed Huawei’s P30 series – the successor to last year’s P20 series. “The P30 is our most popular smartphone series, with 16.5 million shipments in six months,” he explained. “It won a lot of awards globally and received good consumer feedback. Now we are launching the new P30 Pro which has a unique design inspired by nature. On the back it has a dual glossy and matte finish, so that you can hold it comfortably and it doesn’t slip.” According to Yu, the P30 Pro is a leader in mobile photography, with its 40MP Leica Quad camera and the largest sensor in the industry. It is also unrivalled for low-light photography and has a powerful superzoom. “The P30 Pro has intelligent cross platform interaction which makes it possible to move content across devices (such as a PC) – meaning more work efficiency,” he said. “It’s a unique and innovative design and we are the only ones who can do that” Hall 6.2 Stand 101 www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019 5
