I STAND OUT STANDS
I STAND OUT STANDS IStands and statementsWhat we saw and what they saidWhile IFA 2020 was a "limited edition", it nonetheless hosteda number of highly interesting stands, and received highendvisitors - despite the numerous constraints tied to theCovid-19 crisis. We visited some of the key stands, and gatheredcomments from the "top brass"...BISSELCarsten Ritter, International AccountManager D/A/CH - BISSELLWe are very pleased that the IFA hastaken the special circumstances thisyear as an opportunity to develop an innovativeand attractive event concept. The#IFAGlobalPressConference enabled BISSELLto present its product innovations to a top-classinternational audience. With the IFA innovationswe are taking our portfolio forthe European market to a newlevel and now hold the largestvariety of floor cleaningsolutions in the segment.These include the 'CrossWaveCordless Max' as the nextgeneration of our multiaward-winningvacuumcleaner and the 'SpinWaveRobot' as the first wet & dryvacuuming robot fromBISSELL6 IFA INTERNATIONAL • MONDAY 14 TH SEPTEMBER 2020www.ifa-international.org
I STAND OUT STANDS IFITBITMichael Maier, Cluster ManagerCentral Europe - FitbitWe are very excited to be partof the IFA Special Edition thisyear. During these unprecedentedtimes, we all need to find new ways tolaunch our products and I am glad thatIFA gives us the opportunity to letpeople experience the new Fitbits in asafe environment before they areavailable on shelves. Fitbit justintroduced its most advanced healthsmartwatch, Fitbit Sense, which comeswith the world’s first EDA sensor forstress management, an ECG app andskin temperature sensorHUAWEIWalter Ji, President of HuaweiConsumer Group, EuropeWe believe that events likethis are vital as we continueto define the new role technologyplays in our lives against anextraordinary backdrop. At Huawei,we’re excited to share our vision andcommitment for Europe beyond 2020,and what this means for our millionsof European customers© HuaweiIFA INTERNATIONAL • MONDAY 14 TH SEPTEMBER 2020 7
