I MARKET TRENDS I
I MARKET TRENDS I ADVERTORIAL Reseller Park at IFA: Companies from across the globe make valuable business connections Reseller Park is a wellestablished B2B marketplace and networking platform for building new business and making connections at IFA, and is firmly established as an essential destination for resellers and distributors. This year’s edition is especially noteworthy for its expansion to 110 stands, and its ability to embrace sustainability. According to Jan Nintemann, Managing Director of Reseller Park organiser Global Fairs, the focus of the entire industry has shifted towards reducing environmental impact. This is made clear at Reseller Park 2023 with its array of refurbished product exhibitors as well as the reusable and recyclable materials and energyefficient LED lighting used in building it. Here is a selection of just a few of the exhibitors at this year's Reseller Park. EBAY: PARTNERING TO SELL REFURBISHED ITEMS Within the framework of this year's emphasis on sustainability, eBay is debuting at this year's IFA Reseller Park. Reusing is part of eBay's DNA, and at its stand at Reseller Park the company is looking to make connections with partners and offer them a platform from which they can sell their refurbished items. Through direct partnerships with manufacturers or with service partners as well as through its authorised seller program, eBay gives sellers access to 17 million active buyers in Germany alone. ACTION: WORLDWIDE DISTRIBUTION Back at the Reseller Park again this year after a successful debut last year, Action is a multi-range global distributor, e-commerce supplier, and manufacturer of consumer electronics and home appliances. Strong with over thirty years of experience and a customer base that spans the globe, Action is showcasing its wide portfolio. Its gaming hardware brand Actina for both business customers and home users, offers gaming PCs, workstation PCs, and office solutions. MAJAR: HELPING BRICK AND MORTAR GO DIGITAL Founded in 1978 in Greece, Majar returns to Reseller Park for its second consecutive year. Specialising in audiovisual products and digital signage solutions, Majar is a trusted distributor with significant export activity in over 32 countries with established strategic partnership and distribution agreements with leading brands. This year, Majar is highlighting its professional monitors incorporating content management systems for retailers designed to help brick and mortar retailers digitalise their business. DEXXIT: PERIPHERALS AND ACCESSORIES dexxIT is a distribution partner for manufacturers of computer peripherals, printers and high-margin accessories for photo as well as video and audio, among other consumer electronics categories. Encompassing over 45,000 products from more than 500 different brands including 3M, Canon, ASUS and HP, and with over 15,000 customers, dexxIT is a leading distributor in Germany. dexxIT has been exhibiting at Reseller Park for a number of years, and considers it an ideal platform for meeting with customers and suppliers. In the spirit of this year's sustainability spotlight, dexxIT is showcasing storage extensions from the manufacturers Micron and Kioxia, privacy filters from 3M, and energy-efficient mini PC systems from ECS Hall 25 / Stand 150 18 IFA INTERNATIONAL • MONDAY 4 TH SEPTEMBER 2023 www.ifa-berlin.com/content-hub
I EXCLUSIVE INTERVIEW I "All Samsung products will be Wi-Fi enabled by 2024" Samsung's Chief Marketing Officer for Europe, Benjamin Braun, spoke to IFA International about the company's presence at IFA and its vision for SmartThings SAMSUNG'S KEY INNOVATIONS AT IFA 2023 Benjamin Braun, Chief Marketing Officer for Europe at Samsung, pictured at the Samsung stand at CityCube B Samsung CMO for Europe Benjamin Braun highlighted some must-sees among the 200+ product innovations on display this year: • Samsung Neo QLED 8K 98-inch TV: "It's breathtaking,' Mr Braun said, adding: "If that's not big enough for you, we have the MicroLED modular TV with an even bigger 146-inch screen." • The Frame Disney100 Edition: This exclusive edition of The Frame was launched to celebrate Disney's 100th anniversary, featuring 100 pieces of art from some of Disney's greatest stories plus a commemorative platinum bezel with the Disney100 logo. Speaking from the Samsung business lounge at Messe Berlin's CityCube, Mr Braun gave examples of how the pioneering technology will change our lives for the better. Samsung introduced SmartThings at its IFA press conference. Can you tell us more about it? We asked people in Europe what they want next, and 67% of respondents said that they want their next device to be connected. This means when people are looking for appliances, they are now proactively looking for the ones that are Wi-Fi enabled. So last Thursday, we announced that all Samsung products will be Wi- Fi enabled by 2024 as part of our SmartThings strategy - allowing all our devices to speak to each other. For example, at home when my washing machine is finished, I get a notification on my watch, my phone, my TV, and even on my Samsung refrigerator, to take out the laundry and hang it up. When one of my children forgets to close the refrigerator door, I get a notification too. We can take this another step further with our open ecosystem which allows other devices to connect to our SmartThings platform. For instance, if I'm waiting for pizza during a family film night and someone rings my Ring Video Doorbell, the video feed will appear on my Samsung TV and I can use my Samsung remote control like a microphone to tell the delivery person "I'm coming". We have 283 million registered users already with SmartThings and the number is growing rapidly. How is your stand designed to interact with visitors? We take IFA visitors on a journey through different parts of their lives, through our kitchen, entertainment, office, and travelling areas. They can see how all the devices from each zone can connect through SmartThings, with demos. For instance if you're shopping and unsure what is in your refrigerator, you can use your phone to see what's inside. We have also put cameras inside our ovens that can notify you if you're about to burn dinner. What are Samsung's top strategic priorities for maintaining a competitive edge on the global market? Something that's really important for us is sustainability. We are putting solar cells on our TV remote controls, which will prevent 200 million batteries from ending up in landfills, and some of our product components are made from discarded fishing nets pulled from the ocean. Also, our AI washing machine technology measures the amount of water, detergent, and time needed for each load, lowering energy usage by up to 70%. • The Freestyle 2nd Gen: Live at its IFA press conference, Samsung launched its latest portable projector 2nd Gen. "It's ultra-portable. You can point it up at the ceiling and you can even take it camping," Mr Braun said. • Samsung Gaming Hub: "We've built our Gaming Hub into our TVs and into our computer monitors," Mr Braun said. "You just need your wireless Bluetooth gaming controller to play all Xbox titles, including the new Starfield." • Samsung Odyssey OLED G9 Curved Gaming Monitor: This curved screen has a built-in Gaming Hub so all users need is a wireless Bluetooth gaming controller to play. • EHS Mono R290 heat pump: Samsung is presenting its latest heat pumps which Mr Braun says are "much better for the environment" than gas alternatives. CityCube B / Stand 101 IFA INTERNATIONAL • MONDAY 4 TH SEPTEMBER 2023 19
