I SPECIAL FEATURE I HOME
I SPECIAL FEATURE I HOME ENTERTAINMENT & SMART HOME I Home entertainment trends: Bigger, better and louder GfK reveals the key developments in home entertainment and how they are shaping the way consumers enjoy their time at home. The sector is one of the focal points at IFA where innovations from TV and audio to home cinema abound. In the current economic environment BIGGER AND BETTER TVS where inflation is on the rise, home This is visible in the TV segment where entertainment revenue growth is high-end devices outperformed more dominated by the premium market, affordable models, findings show. according to GfK. Revenues from TVs with a display larger than 75 inches are still increasing, by 5% HIGH-END DOMINATION USD and also in China. As reported by GfK, consumers seek value on investment even more than When it comes to display and sound usual in times of high inflation. Data quality, OLED, Quantum dot and Mini from the market research company shows a propensity towards the LED devices show better results than premium market, especially among the overall TV category. Dolby Atmos those less aff ected by rising food and and DTS:X-powered TVs demonstrate energy prices. a 13% revenue growth while soundbars with this technology grew by 10% USD. HOME ENTERTAINMENT BEYOND THE HOME In the audio segment, consumers respond to aspirational design and new formats like wireless headbanded headsets which are growing by 30% USD. At the same time, wireless speakers above 150W have increased by 23% USD, indicating a trend towards taking entertainment beyond the home. This tendency is also visible in small, light projectors under 1kg Sources: GfK Market Intelligence Tracking, Retailer Market, Sales Value USD growth rate YoY, January to May 2023 ADVERTORIAL Sylvox's Deck Pro: Exceptional outdoor entertainment Sylvox is showcasing its innovative outdoor television technology at IFA 2023 with the Deck Pro. Whether it's the standard Deck Pro or the vibrant Deck Pro QLED, each model promises an exceptional outdoor viewing experience. Engineered with a P55 waterproof rating, these TVs are built to withstand all weather conditions, ensuring durability and longevity. The full metal shell not only adds robustness, but also off ers anti-corrosion and anti-scratching properties. With high brightness tailored for outdoor use, the Deck Pro ensures clear and vivid visuals even under bright sunlight Hall 20 / Stand 113 KEY SELLING POINTS P55 waterproof and allweather resilience Robust full metal shell Optimised brightness for outdoor viewing Sharp's Mini LED series: Vibrant colours and details KEY SELLING POINTS Advanced Mini LED technology Diverse smart TV solutions: Google TV, Roku TV, and TiVo Integration Sleek frameless design Sharp Consumer Electronics is unveiling its new Mini LED series at IFA 2023, marking a significant expansion in its premium TV segment. These TVs combine advanced display and audio technologies with a sleek frameless design and a range of smart features. The innovative Mini LED technology off ers exceptional viewing experiences, full of vibrant colours and details. With a range of Smart TV solutions, including Google TV, Roku TV, and TiVo integration, Sharp aims to give consumers diverse and flexible viewing options Hall 1.2 / Stand 118 IFA INTERNATIONAL • MONDAY 4 TH SEPTEMBER 2023 23
