I NEWS IEDITORIALRichard
I NEWS IEDITORIALRichard BarnesEditor-in-Chief,IFA InternationalIFA 2020 Special Edition:what visitors experience onsiteIFA 2020 Special Edition is into the final straighttoday! Visitors who join the show onsite havehad the opportunity to experience the first globalindustry gathering since the corona pandemicbegan. Most importantly, IFA 2020 Special Editionenables face-to-face meetings for building newbusiness contacts. Visitors are also enjoying arange of real-life presentations and productlaunches. For example, TCL has announced anumber of new high-end QLED TVs featuring anew processor and pop-up cameras – enablingvideoconferencing, but ensuring intimacy for thosewho fear “someone is watching them”. Haier grouplaunched a new AI-based cooking system, BSHhas a surprising new “PerfectDry” dishwasher,Miele has launched a range of countertop coffeemakers… the list goes on.What is more, as part of SHIFT Mobility meetsIFA NEXT, e-kick scooters, e-scooters, e-bikesand cargo-pedelecs can be tested by visitors ona specially designed track. Over the course ofthe three days, the press conferences, InnovationEngine stage and SHIFT Mobility Conventionadd additional insights and news. Meanwhile,journalists joining the show virtually via the“Xtended Space” are able to get in touch withspeakers and exhibitors via the platformLG CTO Dr I.P. Park appears on stagein hologram form at IFA 2020LG delivers aholographicpresentationMorningby JensHeithecker BriefingIFA Business, Retail &Meeting Lounges 2020:preparing for the end-ofyearbusinessWelcome to Day 3 of the IFASpecial Edition. I am pleasedto say that this again is THEplace to do business in the runupto Christmas. Indeed, aftermany months without personalmeetings, IFA Business,Retail & Meeting Lounges2020 have finally presentedthe opportunity for trade andindustry to meet face-to-faceand prepare for the end-ofyearbusiness in 2020. A largenumber of international brandsIFA International is a CLEVERDIS Publication.65 av. Jules Cantini - Tour Méditerranée,13006 Marseille, France• Tel: + 33 442 77 46 00• SAS capitalised at €155,750• VAT FR 95413604471 • RCS Marseille 413 604 471• info@cleverdis.com • www.cleverdis.comDuring IFA: Room Jena 5, intermediate floor,middle foyer between the halls 1.2/2.2 and 3.2/4.2.info@ifa-international.org • www.ifa-international.orgare participating, meaning realdeals face-to-face. Anotherimportant advance has beenmade this year. Starting withthe Special Edition, GfK isproviding the IFA communitynot only with its trustedinsights, but also with predictivebusiness recommendationsto help players make the rightdecisions. GfK has been workingwith IFA for many years and thecooperation has proven to bevery successful. GfK has also• President & Publisher : Jean-François Pieri• Project Manager: Bettina Badon• Editor-in-chief: Richard Barnes• Art Director: Hélène Beunat• Design & Page Setting: Guillaume Vinrich• With the participation of: Siqiao Fan,Benjamin Klene, Huidi Wu>>> To contact them: first name.last name@ifa-international.org.com• Printing: Möller Druck und Verlag GmbH,Ahrensfelde OT Blumberg, Germany• Cover: ©CleverdisJens HeitheckerExecutive Vice PresidentMesse Berlin Group /IFA Executive Directorbeen a trusted partner for theindustry for over 85 years. Theirvalued data and analytics are areal asset to the industry andtrade. Their new proprietaryAI-powered software platform“gfknewron”, co-developed bythe company’s key clients, willbe a real boon to the market.And this partnership nowextends to the global IFA family,including CE China and CEWeek in the USA© CLEVERDIS 2020 - Registration of Copyright September 2020. Information presented in this publication ispurely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of dataor content at time of printing and thus the latter should not be used for professional or commercial ends. While all effortshave been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in nocase be held responsible for the consequences, whatever their nature may be, that may result from the interpretation ofthis data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by anymeans whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography,photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law accordingto the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibilityas to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own,and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts,photographs and other documents supplied by those included in this publication imply the acceptance by their authors oftheir free publication therein. Documents and photographs will not be returned. It should be understood that this publicationcontains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statementsof historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptionsinclude assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any ofthese assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements.Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period ofpublication. Photo Credits and Copyright: All Rights Reserved.At IFA 2020, LG Electronics presenteda new consumer experience unlikeany previous IFA show. LG CTO DrI.P. Park took to the stage in hologramform to talk about “Life’s Good fromHome”, the company’s vision for thefuture. LG’s future vision is centredon the three core home valuesof care, convenience and entertainment.“These unprecedented times have madeus more uncertain about the future,”said Dr Park, adding, “LG believes thispresents a unique opportunity to makereal change in the world by realising anew potential for the home.”LG’s AI platform, LG ThinQ, continues toevolve, creating new services, solutionsand business models. “LG ThinQ isthe beating heart of our life-enrichinginnovative experiences,” said Dr Park,who went on to present LG’s CLOiline of robots, that can provide a safe,socially distant way to deliver services inrestaurants and hospitals.Dr Kim Kyung-ho, executive vice presidentof the LG’s Business Solutions Europe,followed Dr Park on stage to introduceLG ThinQ Home. An actual living spaceand complete home solution in the SouthKorean city of Pangyo known as Korea’sSilicon Valley, ThinQ Home is a (totallyenergy self-sufficient) real demonstrationof LG’s Life’s Good from Home vision asthe ideal future residence designed todeliver a safer, more convenient lifestylethrough the company’s latest appliancesand IT technologies2 IFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020www.ifa-international.org
ADVERTORIALI NEWS I2020 IFA Product TechnologyInnovation Award winners unveiledGlobal consumer electronics industry to gather pace, spurred byconsumption upgradeAs the industry reaches an inflection point due to the global healthcrisis, the 2020 IFA Product Technology Innovation Award (IFA-PTIA)winners have been announced, representing important producttechnology innovations, and identifying key trends of the globalelectronics industry.8K and QLED TVs are taking centre stage,healthy home appliances are achievingexplosive growth, small home appliancesare registering strong growth despite a weakmarket environment, and wearable devices arebooming again.The 2020 IFA-PTIA presented a total of 19awards, going to 14 brands including Siemens,Samsung, Midea, Panasonic, BOE, Electrolux,CHiQ, Honor, Sony, LG, Philips, De'Longhi,iRobot and Tecno in recognition of their groundbreakingtechnology, design or applications inproducts.China-based global consumer electronicsbrands have continued to be at the forefront ofinnovation of the industry. Midea wins the “SmartKitchen Solutions Gold Award” for its newIfamily kitchen system and “User ExperienceInnovation Product Gold Award” for its AirConditioning KFR-35GW/BP3DN8Y-XT100(1);Honor wins “High-performance InnovativeLaptop Gold Award” for its MagicBook Pro and“Outdoor Innovation Wearable Gold Award”for its Watch GS Pro; BOE wins “InnovativeDisplay Technology Gold Award” for its FlexibleOLED Full-screen Display; CHiQ wins “DesignInnovation TV Gold Award” for its 75Q7ART 8K;and Tecno wins “Camera Technology InnovationSmartphone Gold Award” for its Camon 16Premier.Over the years, the IFA Product TechnologyInnovation Award will continue to track globalconsumer electronics products, empoweringthe development of the industry.Midea’s latest air conditionerrange adopts the 180-degree rotating airduct technology which, coupled with a largecirculating air volume, solves a range of painpoints such as narrow air sweeping range, hightemperature in areas which cold air cannotreach, sleep mode leading to high temperature,and noisiness of other modes.MagicBook Pro is the first of its kind interms of “lightness + performance” in the largescreen market. Thanks to excellent appearanceand screen quality, strong performance andheat dissipation, comprehensive and balancedconfiguration and featured multi-screen collaborativeexperience, MagicBook Prois undoubtedly the mostversatile compact highperformancelaptop atmainstream prices in 2020.The Midea Ifamily system: stove,ventilator and dishwasher, boasting intelligentfeatures and also working in linkage with eachother. All the Midea products can be connectedand controlled via the Midea Smart Home Meijuapp, delivering a digital intelligent kitchen.The HONOR Watch GSPro is a sturdy and durableGPS smartwatch that hasobtained 14 MIL-STD-810G certifications. Itcan withstand harshenvironments such aslow pressure, extremecold and heat, sand anddust. Watch GS Pro hasover 100 work-out modesand 25-day ultra-long batterylife. In addition to professional outdoorfunctions, it boasts impressive performancein health monitoring and smart functions. Insummary, it features innovative design conceptsand professional sports and health functions.The Panasonic JX2 Series isknown for high-concentration nanoeXpurification technology that not onlyactively purifies the air, kills numerousviruses including coronavirus, but alsoremoves bacteria as well as commonhousehold odours, as well as efficientlydecomposing harmful substances ofPM2.5. At the same time, the automaticdust-exhausting cleaning robot cleansand prevents mildew from the source andensure the air is always fresh.LG 27GN950 is a latest flagshipgaming monitor, featuring a Nano IPSscreen with 4K resolution, DCI-P3coverage of 98%, 10bit colour depth,a screen refresh rate of 144Hz, and agrayscale response time of 1ms (GTG). Inrecent years, IPS has become a preferredchoice for many consumers lookingfor screens with powerful all-aroundperformance.De’Longhi D3G SB has keenlycaptured the aspirations of the newgeneration of young consumers forcoffee machines and pioneered the TBOIDe’Longhi mellowly extracted iced coffeetechnology. D3G can make not onlytraditional coffee that previous models do,but also up to 20 kinds of summer specialdrinks.IIFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020 3
