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IFA International Day 4 - 2018 Edition

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The 2018 Day 4 edition of IFA International, the official daily of the IFA Berlin show.

» AWARDS @

» AWARDS @ IFA NEWS METZ BLUE SCOOPS AI INTERACTION INNOVATION GOLD AWARD METZ, which is launching the new METZ Blue range at IFA, has won the AI Interaction Innovation Gold Award for the OLED TV (S9A), as part of the IFA Product Technical Innovation Award. Through establishing a base in Germany, Metz is expanding its sales network globally with a more affordable price and a new brand image. From this month, METZ Blue will be launching in Europe, India, Hong Kong and China. The AI TV has been announced as part of Metz’s future strategy. The company said that it will focus on artificial intelligence and create smart, multiport interconnections. UX DESIGN AWARDS 2018 The winners of the 2018 UX Design Awards have been announced: Following intensive deliberations, the jury ultimately bestowed five UX Design Awards, four UX Design Concept Awards and one premium title UX Design Award Gold from the approximately 50 nominated entries. The winners of this year’s competition for outstanding user experience are: In a statement, the company said: “AI TV represents not only the Artificial Intelligence of the ecosystem, but also the Artistic Inspiration of design, the Aesthetic Image of picture quality, the Acoustic Instrument of the sound quality, and the All-In-1 system. At IFA, Metz is showing a 100-inch giant screen TV G9, in addition to three OLED series (W80, S9A, S8A), Android TV with “AI” conception and Coocaa Lite TV equipped with advanced Amazon Alexa voice technology, etc. It also set a super TV experience room and a smart experience room to highlight the forefront of AI development. UX DESIGN AWARD GOLD 2018 ROBOTIC SUITE Festo AG & Co. KG Design: Nadine Kärcher, Waldemar Kunz UX DESIGN AWARD 2018 CHARLIE AI Charlie AI Design: frog INTELLIVUE X3 Philips Design: Philips Design MBUX / MERCEDES-BENZ USER EXPERIENCE Daimler AG Design: Daimler AG, Direktion Digital Vehicle & Mobility QIASTAT-DX ANALYZER STAT-Dx, Qiagen Design: Imago Design GmbH UNIVERSALDETECT Robert Bosch Power Tools GmbH Design: Teams Design UX DESIGN CONCEPT AWARD 2018 FLOW Samsung SDS Design: Samsung SDS CX Innovation Team (Sunghye Cho, Kyungeun Hwang, Ranhee Yu, Junghun Yun, Sungjin Hong) KOPERNIKUS Intuity Media Lab GmbH Design: Intuity Media Lab LEICA CYCLONE FIELD 360 Leica Geosystems AG Design: Ergosign GmbH, Ergosign Switzerland AG STROKE COMMUNICATION TOOL Philips Design: Philips Design This year is the 80th anniversary of the Metz brand and Metz has launched a second modern brand METZ Blue and established its dual-brand business model. While Metz classic continues to occupy the high-end market in Germany, METZ Blue will be more inclusive and more suitable for young generation. Both, however, will adhere to the constant pursuit of the frontier of science and technology, retaining the traditional core of German craftsmanship and manufacturing, combining advanced technology, leading design and excellent quality Hall 6.2 Stand 201 Pictured (left to right) are: Wang Zhigou, Chairman of Skyworth TV; Miss IFA; and Dr Norbert Kotzbauer, CEO of Metz Consumer Electronics www.ifa-international.org IFA International • Monday 3 rd September 2018 13

IFA International