ADVERTORIAL STAND OF THE
ADVERTORIAL STAND OF THE DAY GORENJE HALL 1.1 / STAND 201 Life simplified 2 3 4 IRENA PEČNIK Executive Sales Director, Gorenje “At Gorenje, we design all our products with the end user in mind, making sure our innovations will bring our customers a truly simplified and enjoyable user experience. All our innovations and improvements have to fit our customers’ lifestyle and help them get their chores done faster and easier. But we haven't forgotten about the joy. Our appliances are the centre of our customer’s homes, so they have to perfectly balance functionality with emotion. Impeccable design is therefore of equal importance as smart features. Our Red Dot Awardwinning new generation of WaveActive washing machines and tumble dryers is the perfect example of such design excellence.” 1 CONNECTLIFE Gorenje unveiled its new ConnectLife platform with special app features and a range of Gorenje connected appliances, which will enter the market in 2019. Leveraging on the use of smart technology, developed to further improve and elevate the Life Simplified way of living, the Gorenje ConnectLife platform features advanced digital services and solutions, developed to further elevate the functionality of Gorenje appliances: wizards, digital assistants and skills tailored to specific registered appliances. 2 LET’S MAKE LAUNDRY SIMPLE Following last year’s announcement, Gorenje presents its innovative new generation of washers and dryers. Named after the unique drum with wave-shaped pattern and 3D ribs, the WaveActive appliances are designed for the gentlest garment treatment with features like IonTech that removes 30% more stains without high temperatures or chemicals and SteamTech that significantly reduces wrinkles, odours and bacteria. For spotlessly clean and gently dried clothes every time. 3 FANS OF TRENDY SIMPLICITY Minimalistic design and high-quality materials teamed with meaningful features that adapt to the user’s needs and habits. The new Simplicity Collection is the embodiment of Gorenje’s Life Simplified motto of having less to consider, fewer buttons to click, less time spent, peace of mind. The complete line of kitchen appliances offers a flawless user experience: one-step operation, preset programmes, recognisable touchpoints and advanced adaptive technology will make household chores truly a delight. 4 HEAD BY GORENJE Gorenje and HEAD present the new edition of innovative small domestic appliances that support a healthy and active lifestyle. The super-fast HEAD by Gorenje 2 in 1 Nutri sport blender impressively performs as a blender or a nutrient extractor as its 1,200 watts produce 20,000 revolutions per minute, which gives enough power and performance for perfectly silky smoothies or crushed ice. The series also includes a connected kitchen scale that accurately measures up to 10kg of ingredients. It is connectible with the ‘HEAD by Gorenje smoothie recipes’ mobile app, which offers step-by-step preparation instructions for healthy and easy recipes, shared by HEAD’s ambassadors, world renowned athletes. 52
© Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE Wandering Kreuzberg by day The Reichstag, Brandenburg Gate and Checkpoint Charlie are the city’s most famous sites but the real Berlin is found in polyglot backstreets and neighbourhoods; this time in the district of Kreuzberg. The once working-class and now sought-after Kreuzberg district is known for its diverse people, its international restaurants and cafes, and of course its all-night clubs and bars. To best appreciate the areas peculiar charm, its best to stroll around its very different neighbourhoods. To start your day in Kreuzberg, head to the neighbourhood cut by Graefe Strasse and flanked by the Landwehr Canal, where you wander rustic oak-lined boulevards ringing with bicycle bells and overhung with pretty flowering tenement balconies. Pass the bookstores, quirky liquorice shops and Turkish delis as their doors lazily open, until stopping at Brandi Espresso Bar (Dieffenbachstrasse 63) for a robust coffee and perfect pain au chocolat or panini. Wandering east along the canal, continue to Maybachufer until it becomes the Turkish Market, a souk-like mile where head-turning fragrances permeate alleys with stalls selling fruit and vegetables, fabrics and handmade curios (only on Tuesdays and Fridays; art and flea markets happen over the weekends). You’ll find all the pan-continental flavours here – from African stews and German poppy-seed cake to Palestinian hummus and Italian tomatoes – with buskers entertaining the masses on the waterside deck. Here you’ll see a cross-section of the entire city. Nearby Bergmannstrasse is one of Berlin’s best-preserved neighbourhoods and offers pristine Prussian architecture (especially around Chamissoplatz) and a sheer abundance of food. Start at the Marheineke Markthalle (Market Hall), where you can pick up wine, cheese and regional delicacies before snacking at counter bars serving Greek, Italian, Vietnamese and more. At the opposite end of the street you’ll find Viktoriapark, a veritable mountain in an otherwise flat landscape. It’s crowned by a monument that marks Prussia’s liberation from Napoleon and, from this vantage point, you can spy the city like the angels did in Wim Wenders’ film, Wings of Desire. It’s a perfect spot to watch the sun go down over the city before exploring some of Kreuzberg’s endless eateries and watering holes. www.ifa-international.org IFA International • Monday 3 rd September 2018 53
