I NEWS I ADVERTORIAL
I NEWS I ADVERTORIAL Laifen: one of the fastest growing hair dryer brands Over a million units sold globally in one year The company's high-speed hair dryers, with an air speed of 22m/s, are able to dry hair in the blink of an eye, while avoiding any damage from overheating thanks to its active temperature control. Additionally, the hair dryers' 200 million/m3 negative ion generator keeps hair smooth and frizz free. All of these innovative features have been housed in a modern and stylish system, which makes very little noise - only 59dB, and is very easy to transport, weighing just 407 grams. The high-speed hair dryer's sensor will automatically adjust its temperature 100 times per second, for an optimal drying experience without overheating. It uses the company's patented 110,000 rpm three phase high-speed brushless motor, as well as the smart digital air nozzle temperature control. This innovative motor improves performance by around 20% compared to traditional motors. It was developed to enhance many easily-ignored technical details, the company says. The dryer's motor blades have been made with aviation grade aluminum, 5-axle CNC carving craft, offering processing precision at 0.001 mm. But it's not all about efficiency and speed. Laifen has also designed its high speed hair dryer to stand the test of time, with a lifespan of up to 1,000 hours. Counting 10 minutes use a day, the device could last for up to 16 years. Visitors can see Laifen's latest high speed dryers in action at their stand 106, Hall 8.1 Hall 8.1 / Stand 106 12 IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 news.ifa-berlin.com
I NEWS I Schneider Electric aims for progress and sustainability for all In the fifth and final keynote of IFA 2022, Schneider Electric - global leader in industrial automation and energy management - offered an insightful hybrid presentation. Gwenaelle Avice- Huet, chief strategy and sustainability officer, and Bidisha Nagaraj, VP of global marketing, appeared digitally and inperson respectively. Bidisha Nagaraj asked Gwenaelle Avice-Huet three questions. The first centred on Schneider Electric’s sustainable practices. Ms Avice- Huet pointed to integrated software, hardware solutions and services embedded all together. The chief strategy and sustainability officer also stressed the company’s commitment to a net zero future, halving the carbon emissions of suppliers being one goal. “When do you believe we are on the right track towards net zero?” was the second question put to Ms Avice-Huet. “For me net zero is not a matter of destination, it’s a journey to combat global warming,” was the reply, describing how the company intends to accelerate the electrification and digitisation of transport, industries at large and buildings, focusing on new buildings while not forgetting retrofit and renovation opportunities. The smart home in particular was identified as a key solution for combatting the CO2 emissions emitted by the residential sector. “It’s the home of the future we’re innovating for, with smart home energy management at its heart. We want to give everyone access to a sustainable future and continue to decarbonise our planet,” said Ms Avice-Huet. Finally, Ms Nagaraj asked her colleague about what "home" means to her. "Home for me is where my family lives, where your family lives,” said Ms Avice- Huet. “It should be a place where you can feel safe and comfortable in, and that includes energy too” Hall 5.2 / Stand 123 IFA Keynote Schneider Electric Bidisha Nagaraj, Vice President Global Marketing Schneider Electric IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 13
