De’Longhi demonstrates
De’Longhi demonstrates its latest machines to journalists at IFA Global Press Conference Official Daily News Source f or International Visitors at IFA Special Features Preview IFA International - Helping Top Buyers Choose Spotlighting key criteria for selecting new tech products In 2013, IFA International puts the spotlight on technologies, features and design – in an effort to help buyers make better choices for the coming season! BUYERS' GUIDE STATE OF PLAY With over 20-million coffee machines sold annually in Europe, the trend is going towards fully automatic espresso machines (portioned capsule machines, with high pressure), with an increasing number of consumers looking at design and added functions as important purchase criteria. There are many variables in the process of making good coffee. The temperature of the water, the pressure of the water, the fineness of the ground coffee and how tightly the coffee is packed are just a few. The management of all of these variables enables the production of quality espresso. While one of the main variables is of course the coffee itself, on this page we look at what makes a good high-end machine. MARKET gRowTh In SmAll DomESTIc ApplIAncE SAlES VAlUE gRowTh – hoT BEVERAgE mAkERS 2102 – sales value in Euros, growth in % THE FUTURE as for other small kitchen appliances, there will be a further merging of “product as an object of utility” and “product as stylish furnishing”. Small kitchen appliances will become more and more integrated into the living surroundings while at the same time offering maximum functionality and user-friendliness. Energy efficiency will play an ever-greater role. KEY SELLING POINTS TEchnologY Energy efficiency Energy efficiency particularly has been enhanced in recent years with measures such as autopower-down, better insulation of hot parts and low or zero standby consumption. One striking development towards super efficient coffee machines in past years is the application of flow-type heaters - the current best available technology (BAT). Brewing temperature control If the temperature of the water is too low, under-extraction occurs. Since acids in the beans are the first substances to dissolve, the coffee will taste weak and have a sour flavour. If the water temperature is too high, then over extraction occurs and the coffee tastes bitter. High performance grinder In machines that include a grinder, a key USP is the efficiency and quiet functioning of the latter. A high performance grinder can reduce grinding time and noise grinding results throughout the lifetime of a machine. INNOVATING @ IFA inTElligEnT TECHnology For inDiviDUal inDUlgEnCE By MEliTTa The Caffeo Barista easily adapts to the individual preferences of up to four users: Thanks to the "My Coffee" function, coffee strength, temperature, coffee amount, milk and milk froth quantity as well as other parameters for any coffee specialty can be easily saved in the personal profile and retrieved upon request. » HALL 4.1 / STAND 208 BRAND 1 BRAND 2 BRAND 3 BRAND 4 » HALL X.X / STAND XXX » HALL X.X / STAND XXX » HALL X.X / STAND XXX » HALL X.X / STAND XXX COFFEE MACHINES FEATURES Ease of Use Self-explanatory operation due to individual programmability on an LCD display (see below). High-end machines include the choice of coffee strength and length. Energy Saving Mode or “eco-mode” is factory set but may also be programmed by the user This mode lowers the temperature of the heating element after a few minutes from standard 90°C to about 60°C. The coffee machine then is no longer in a real ready mode, but requires less heating time before dispensing coffee than heating up from cold state. Milk frothing device The foam produced should be both fine and compact, giving a creamy consistency with a subtle sweetness. Different kinds exist, but high tech frothers can now produce milk foam of unprecedented quality. I FA international DESIgn Use of fine materials such as aluminium frame design Choice of new colours in fitting with current styles TFT display with self-explanatory, intuitive operation An automatic specialty coffee machine should guide the users through all the menus and programming with text and images. No matter whether they want to customize their latte macchiato or be guided through a maintenance programme, interactive navigation can make it quick and easy. Melitta Caffeo Barista Automatic coffee machine gRowTh In SmAll DomESTIc ApplIAncE SAlES THE pErFECT CappUCCino or laTTE MaCCHiaTo The De’longhi primadonna Deluxe helps you make the most of your break with the perfect cappuccino, latte or macchiato thanks to its patented autocappuccino System, easy-to-use functions and handy cleaning button. » HALL 1.1 / STAND 202 Our thanks to the following industry leaders and professionals who helped us compile this buyers' guide: Marion Sossna – Grundig, Florencia Giorgi – Jura and Maximilian Curth – Melitta VAlUE gRowTh – hoT BEVERAgE mAkERS IFA International • 2013 1 gRowTh In SmAll DomESTIc ApplIAncE SAlES VAlUE gRowTh – hoT BEVERAgE mAkERS THE FUTURE as for other small kitchen appliances, there will be a further merging of “product as an object of utility” and “product as stylish furnishing”. Small kitchen appliances will become more and more integrated into the living surroundings while at the same time offering maximum functionality and user-friendliness. Energy efficiency will play an ever-greater role. COFFEE MACHINES TEchnologY FEATURES DESIgn COFFEE MACHINES HALL 4.1 / STAND 208 HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX I FA New this year! international O ficial Daily News Source f or International Visitors at IFA Each day, trade visitors at IFA will be offered highly useful "Buyers' Guides" in a number of major product segments. In this way, IFA International will be even more useful as a purchasing tool & media companion for buyers, providing the ultimate guide on “What sells in 2013/2014!” I FA international O ficial Daily News Source f or International Visitors at IFA TEchnologY DESIgn For our Living Room Lifestyle and Nomadic Lifestyle Features, these guides have been compiled by EISA as a service to the industry. While the association is widely known for the EISA awards, for the first time, top EISA experts divulge for IFA International key selection criteria in an effort to help grow the industry through improved information flow. HALL 1.1 / STAND 202 IFA International • 2013 1 We are highlighting THREE main factors (along with a “look to the future”): • TECHNOLOGY: Key ways core technologies are being developed and leveraged to add value. • FEATURES: Key features that sell. • DESIGN: Innovations in design that sell. gRowTh In SmAll DomESTIc ApplIAncE SAlES VAlUE gRowTh – hoT BEVERAgE mAkERS THE FUTURE as for other small kitchen appliances, there will be a further merging of “product as an object of utility” and “product as stylish furnishing”. Small kitchen appliances will become more and more integrated into the living surroundings while at the same time offering maximum functionality and user-friendliness. Energy efficiency will play an ever-greater role. gRowTh In SmAll DomESTIc ApplIAncE SAlES HALL 4.1 / STAND 208 VAlUE gRowTh – hoT BEVERAgE mAkERS HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX THE FUTURE as for other small kitchen appliances, there will be a further merging of “product as an object of utility” and “product as stylish furnishing”. Small kitchen appliances will become more and more integrated into the living surroundings while at the same time offering maximum functionality and user-friendliness. Energy efficiency will play an ever-greater role. COFFEE MACHINES TEchnologY FEATURES DESIgn HALL 1.1 / STAND 202 IFA International • 2013 HALL 4.1 / STAND 208 TEchn HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND 1 I F intern O ficial Daily News Source HALL 4.1 / STAND 208 Companies that are truly developing and innovating will be highlighted more than before. IFA International will cover the following key product areas DAY1 Friday 6 th Sept. Living Room Lifestyle THE FUTURE as for other small kitchen appliances, there will be a further merging of “product as an object of utility” and “product as stylish furnishing”. Small kitchen appliances will become more and more integrated into the living surroundings while at the same time offering maximum functionality and user-friendliness. Energy efficiency will play an ever-greater role. DAY2/3 Weekend - 7 th and 8 th Sept. Kitchen Lifestyle HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX HALL X.X / STAND XXX Bathroom Lifestyle HALL 1.1 / STAND 202 DAY4 Monday 9 th Sept. NOMADIC Lifestyle IFA International • 2013 1 DAY5 Tuesday 10 th Sept. Clean Lifestyle DAY6 Wednesday 11 th Sept. information Lifestyle (IT) Buyers’ Guides UHD TV, Smart TV, Sound Bars and Streaming Sound Systems; Spotlights on Wellbeing & Design. Buyers’ Guides Refrigerators, Ovens, Induction Hobs and Coffee Machines; Spotlights on innovative Small Appliances, Smart Appliances, Healthy Cooking & Design Bathroom Lifestyle Spotlight on Beauty & Grooming. Buyers’ Guides Tablets, Protective cases, Compact System Cameras, Overear Headphones, eBook Readers; Spotlights on Smartphones, the iZone @ IFA, iSport and E-Health & Design. China Awards / EISA Awards. Buyers’ Guides Washing Machines, Robot Cleaners and Bagless Vacuum Cleaners; Spotlights on Small Appliances & Design. Buyers’ Guides Home PCs, Media Tablets, Laptops Spotlights on Networking & Storage, Accessories & Design. 38
CONSUMER lifestyle PRODUCT SPOTLIGHT Unique Selling Points Loewe Speaker2go German design and technology in a compact package Loewe’s new Speaker2go is a well-equipped wireless speaker that can be used to play music from smartphones and tablets. » HALL 6.2 / STAND 201 DESIGN TECHNOLOGY AUTONOMY LG Curved OLED TV The display industry’s dream of many years finally hits the stores In an attempt to make a splash in the market through the introduction of the most advanced display technology, LG is demonstrating its curved OLED TV for the first time in Europe. While the picture quality of OLED is superior to Plasma or LCD, what are the key selling points in addition to this? » HALL 11.2 / STAND 101 Unique Selling Points DESIGN PERCEIVED SCREEN SIZE AUDIO Designed in-house by the German brand using quality materials such as aluminium, Speaker2go is designed in such a way that it can also be used as a docking station for a smartphone. NFC technology enables instant and trouble free pairing with mobile devices. Touch your smartphone on the surface of the loudspeaker for a couple of seconds and the connection with the device is made via Bluetooth. Eight hours’ autonomy is assured thanks to lithium battery technology. It’s OLED, so it’s possible to make a curved screen, which is impossible with LCD or Plasma technologies. Because the screen is curved, it appears slightly bigger to the viewer than a flat screen with the same diagonal dimension. LG has included a high-end speaker system in keeping with the amazing picture quality. Hisense UHD TV Machine Ultra High Definition at an ultra-low price With increasingly good quality, the Chinese brand Hisense is bringing UHD TV to new price points that will bring the technology within the reach of normal consumers. » HALL 25 / STAND 145 Unique Selling Points price performance With UVP of the 50-inch model coming in under 2,000 Euros picture quality Picture quality is a major USP as with all UHD TVs. A built-in upscaler transforms Full HD content into Ultra HD. functionality All options are included, including 3D and Smart TV functions. A new channel-sorting interface is a hot selling point. Philips Elevation TV TP Vision elevates its TV offering with a new ultraslim 4-sides Ambilight TV range TP Vision announces its new Philips Elevation TV, bringing together ultra-slim design with an “advanced Ambilight experience”, complemented by the latest Philips Smart interaction features. A thickness of only 13.5mm makes Elevation the slimmest Philips TV ever. » HALL 22 / STAND 101 Unique Selling Points DESIGN New Ambilight technology Functionality Floating in a halo of light…Philips Elevation's ultra-slim design uses high-grade materials together with Ambilight 4-sided XL to create the illusion of a TV that is floating in a large halo of light. The new Ambilight technology on the 152cm (60'') Philips Elevation features 94 LEDs mounted at the centre of the TV's rear. It provides a big, soft and warm glow around the TV. Ambilight 4-sided XL virtually expands the TV's screen by matching the colours to the displayed content. Improved usability and easy control of Smart TV services. Philips Elevation offers easy access to the Philips Smart TV offering. It comes with a specially designed remote control with brushed aluminium finish. An integrated full keyboard for easy text entry, plus pointer functionality, allows easy navigation through the broad selection of Philips Smart TV apps and services, including catchup TV, video on demand, Skype video conferencing or social media. www.ifa-international.org IFA International • Monday 2 nd September 2013 39
