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Preview Edition - IFA International

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Siemens i-Dos. A

Siemens i-Dos. A world’s first. The first integrated precision dosing system from Siemens. Fully automatic and always perfect. Hall 1.1 Thanks to the innovative i-Dos system, the new iQ 700 washing machines make detergent dosing easier than ever before. The world’s first integrated automatic precision dosing system for up to 20 loads detects the exact amount of detergent needed for your laundry. Depending on factors like fabric type, load size, water hardness, and degree of soiling, it dispenses detergent efficiently and to the precise milliliter – for perfect washing performance. What’s more, it can save you up to 7,062 liters of water per year.* For more information, ask your dealer or visit The future moving in. * Potential annual savings with i-Dos compared to a standard household washing machine with manual dosing in a conventional easy-care program and based on an average of 220 loads per year. Source: wfk-Cleaning Technology Research Institute, Research Report WL 5132/10. Individual results may vary.

Product Trends Siemens: Greening Innovations This year Siemens’ message is energy savings with their appliances. As this has been their focus for many years, they are bringing new energy and water efficient products into the market this year. Ulrich Twiehaus, Head of marketing explains. This year, we will especially be focusing on water savings. We’re going to show dishwashing, washing machines, and a washer dryer with very low water consumption. Our new washing machine has an automatic dosage system which helps save a lot of water. We worked with an independent institute to show that our washing machine is saving more than 7,000 litres of water compared to other washing machines. The other highlight is our Siemens ecoStar2 dishwasher. This is the world record EEK rating of A-30% as it saves 0.73 kilowatt-hours. De'Longhi/Kenwood – More Flexibility … More Functions! De'Longhi/Kenwood have always focused on innovation and functional design in their products. Martin Thielmann, Marketing Director explains how this year’s new products continue this trend at the 50th IFA. With Delonghi, we will be showcasing new coffee machines, from the compact to the fully automatic machines. We will have two espresso machines that will have an automatic milk function for the first time, such as the MagnificaS that has a convenient controls to regulate the very individual coffee strength and size. There is also an energy-saving mode and it comes in a black or silver finish. Another one is a top end with an automatic milk function. Our new ECAM 23.450.B has reduced energy consumption by 70% compared to ordinary coffee machines. It also has the automatic milk function, which, with the patented cappuccino system, makes the perfect cappuccino or café latte. For Kenwood, we have the Cooking Chef, the first kitchen appliance to fully combine food preparation and induction cooking, allowing anyone to prep and cook their food at the same time. It has multiple attachments, from whisks, food processor, steamer baskets, and pasta roller, giving a new meaning to the word “multi-function”. This is a great new innovation on the market. It also won a red dot design award. IFA is truly international, thus making it the main trade show for us. We see dealers from all over the world and we get a lot of offers. We have new products in all areas. We will also have a new washer dryer that has very low water consumption. IFA is very important for us. I would say it’s the most important tradeshow that we have. For our dealers, we will have a separate area where we will be displaying all the most efficient home appliances. Also, throughout the stand, we will be displaying energy and water saving appliances. We are preparing our consumers not only to be environmentally conscious with our products, but in all aspects of their lives. Hall 6.1 Stand 101 Hall 1.1 Stand 101 Hall 4.1 Stand 101 New Panasonic Eco-Max MC-UL594 vacuum cleaner “cleans up” in recent Which? Tests… Panasonic has announced that their new vacuum cleaner, the MC-UL594 has been awarded the Which? Best Buy award. Panasonic says the MC-UL594 was awarded the coveted Which? Best Buy due to its "excellent cleaning and energy efficiency". The tests proved that Panasonic’s new eco-max motor uses less energy than many of the other models tested, proving the MC-UL594 offers the "best energy efficiency without compromising on performance". The Which? test also reports that the MC-UL594 ‘excels at removing dust and dirt from floors and crevices and makes light work of cleaning pet hair’, scoring a maximum of five stars in this area ensuring consumers with allergies are making the right purchase. Hall 5.1 Stand 101 IFA 2010 – experiencing product design at the Usability Park The Usability Park, hosted by the International Design Centre Berlin (IDZ) and running from the 3rd to 8th September 2010 at Hall 9, will interactively and graphically demonstrates how product design and development phase are shifting increasingly towards users and their needs. More and more companies are becoming aware of how important ease of operation is in a design, and are putting this idea into practice with their products. Visitors to the Usability Park are invited to try out all the products on display so that they can vote and choose the five products that will receive the IFA Usability Park 2010 People’s Choice Award. Hall 9 News IFA International • Monday, 30 th August 2010 31

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