FLASHBACK TO KEYNOTES
FLASHBACK TO KEYNOTES Andrea Ragnetti CEO – Philips Consumer Lifestyle brands have to be present in every market with everything in their portfolio. In today's market, biggest isn't always best." He also assured the assembled press that Philips is not about to forsake its traditional heartland. "I want to be very clear," he said. "Our new lifestyle strategy is not based on retreating from the television business. Philips is determined to continue to be a major player in TV. We will go on 'daring to be different' across all our product ranges." Ragnetti then urged the industry to start "pushing the boundaries" of TV design. "I don't know about you," he said, "but when I go into a TV showroom, I see rows and rows of identical sets. Could you tell the difference if the brand badges were removed? But for many consumers, a TV is a capital purchase, so differentiation is essential." He mentioned Philips' nextgeneration Aurea FlatTV, which launches next month, as an example of a design that cuts through the clutter. "When we talk about Aurea, we tend to get rather poetic," he added. "But it's difficult not to be inspired by the Aurea viewing experience." Moving forward, Ragnetti said Philips would be forging more partnerships along the lines of the Douwe Egberts alliance mentioned above. "It's said that too many chefs are a bad thing," he mused. "But, for us, working with partners in the kitchen business has contributed tremendously to our success. There are many unopened doors for us in the consumer-lifestyle market – and we believe that some of those doors will be opened for us by new partners." IFA INTERNATIONAL KEYNOTES 2008 EXCLUSIVE FIRST-HAND INSIDER INFORMATION What direction will technology take? What will future standards look like? How will these developments affect my present business model? You will find out all about these topics at the IFA International Keynotes - in exciting lectures from international top managers from the CE and Household Appliances industry. They will convey their insider knowledge to you regarding the latest product developments, industry trends and strategies. Take advantage of this unique opportunity to meet the industry stars and to get the latest industry news first-hand. Dr. Kurt-Ludwig Gutberlet, Chairman and CEO, BSH Bosch und Siemens Hausgeräte GmbH Date: 30 th August 2008 Time: 09.45 - 10.30 Location: Hall 7.1a, International Keynote Area HOUSEHOLDS CAN SAVE ENERGY WITHOUT SACRIFICING CONVENIENCE Keynote Summary: Highly efficient household appliances sold under the BSH brands Bosch and Siemens help consumers all over the world contribute to climate protection actively. The potential savings are often much more substantial than people might expect. The amount of electricity and water consumed by a single household may seem unimportant. But when one considers the total amount used by millions of households worldwide, this represents a significant impact on global resources. At the same time, it is a starting point for conserving energy and water, as well as reducing CO2 emissions. In addition to much lower consumption figures, innovative household appliances offer more product benefits and thus meet an important expectation of consumers who can save without sacrificing convenience. Statement of Motivation: As the world’s leading trade exhibition for consumer electronics and consumer lifestyles, IFA is a first-class industry trade show and an extremely important event for BSH. We welcome the concept of presenting consumer electronics and household appliances together for the first time. This approach also reflects the retail structure of the industry: Products from these two segments have been sold under the same roof for many years. IFA offers us an outstanding international platform where we can present the innovative, technically advanced products sold under our brands Bosch and Siemens. At the same time, it gives us an opportunity to show a widespread audience how our energy-efficient household appliances contribute to climate protection and help conserve natural resources. TWF TALK The TWF is a unique combination of specialist exhibition and a forum for discussions about innovative media technology. In order to increase the understanding of the issues raised by the exhibits and to offer visitors a platform where they can exchange ideas and experiences, TWF exhibitors developed the TWF Talk, a special lecture series and discussion format. Top industry experts are available here to give lectures, answer questions, and engage in critical debates. PROGRAMME ABSTRACT Saturday, 30 th August 2008 11.00 a.m.: HDTV, TV on mobiles, DVB-T, Television 2020 Where are we now, where do we want to be? 2.00 p.m.: TWF-ACTIVE – ‘Living’ machines, mobile games, surfing the globe An afternoon of active involvement. Sunday, 31 st August 2008 11.00 a.m.: Discussions with the press and tour of the fair 11.30 a.m.: Multimedia – new vistas, new orientation 2.00 p.m.: WebX.0 – Community and interaction Monday 1 st September 2008 11.00 a.m.: Digital radio applications 2.00 p.m.: Digital data – collecting, storing, scaling Tuesday 2 nd September 2008 11.00 a.m.: DRM and DRM+, Digital Radio Mondiale A family of systems of up to 108 MHz for digital broadcasting 2.00 p.m.: Man + Machines – control, interaction, cooperation Wednesday, 3 rd September 2008 11.00 a.m.: TWF2008 – a profile, a review IFA International • Saturday, 30 th & Sunday, 31 st August 2008 www.ifa-international.org 13
