PRODUCT TRENDS IT
PRODUCT TRENDS IT “FLOATS LIKE A BUTTERFLY AND STINGS LIKE A BEE” SAMSUNG’S NEW X360, THE NOTEBOOK THAT WEIGHS ALMOST NOTHING AND DOES ALMOST EVERYTHING By Bruce Cooper Samsung, one of the world’s biggest electronic brands, lifts the lid on the most innovative addition to its ever-expanding notebook range – the ultra-lightweight Samsung X360. The X360, developed in partnership with Microsoft, weighs an astonishing 1.27kg and provides consumers with a comprehensive set of features unlike anything of its kind on the market. The X360 incorporates all the functionality demanded by today’s ultra-mobile professionals, including three USB ports, a built-in HDMI (high-definition multimedia interface) connection, a 34 mm express-card slot, VGA output and a 128 GB solid state drive. Connectivity and data transfer developments include a seven-in-one memory-card reader, Bluetooth 2.0+EDR (enhanced data rate) and super-fast 802.11n wireless technology, enabling speeds of up to five times faster than the traditional speed. And the list of superlatives just goes on and on. One of the X360's most attractive features is its six-cell battery life of up to 10 hours continuous use — enough to meet the most demanding customer requirement of allday mobile computing. Regarding the sleek design, the 13.3-inch WXGA (1280x800) LED screen with backlight technology consumes less power but renders highly improved brightness. Take a look at the lighter than air Samsung X360 in Hall 20. Hall 20 / Stand 101 SPORT COMES TO LIFE IN YOUR LIVING ROOM … THANKS TO OFFICIAL PARTNERSHIP BETWEEN PANASONIC AND EUROSPORT HD By Richard Barnes When Eurosport decided to launch its High Definition simulcast service, Eurosport HD, it was evident that sports fans should be able to watch content under the best possible conditions. Broadcasting in High Definition is one thing. Viewing the images is another. Because Panasonic’s latest generation of TVs is perfectly adapted to the viewing of fast moving sports images in high definition, a deal was made between Panasonic and Europe's leading sports multimedia platform, timed to coincide with the recent Eurosport HD channel launch. From May 25th, Eurosport HD has been broadcasting multilingual coverage of 140 different sports to the European public. Planning had been under way for 2 years, with teams working on the upgrading of Eurosport’s broadcast platform, post-production tools and video archive infrastructure. The entire image and sound chain is now entirely digital and in High Definition. Why is sport so important to the onset of HD in Europe? Sports, especially live, are spectacular in high definition. The fast-paced action, the drama, the physical effort of supreme human performance and the emotion of competition is delivered in vivid clarity. The highest quality image and sound means viewers can live sports as if they were at the heart of the action! The main aim of Panasonic is to connect with consumers and promote HD TV in homes across Europe. "We are immensely pleased with the Eurosport partnership," said Yorihisa Shiokawa, Managing Director of Panasonic Marketing Europe. "Thanks to Panasonic's unrivaled flat screen technology and the convenience of IPTV, Eurosport's viewers will get a customized and interactive user experience. Not only that, the VIERA flat screen TVs provide an ultrafast response time ideal for rapid moving images which are common at sporting events. That's why this new collaboration between Eurosport as a sports broadcaster and Panasonic as a HDTV manufacturer is a truly ground-breaking venture." Their shared objective is to associate the powerful attributes of the highest quality HD TVs from Panasonic with the unique sports offer of Eurosport HD linked to major sporting occasions. Jacques Raynaud, Vice Chairman, Eurosport Group says, "We share a common vision. Wherever Eurosport is broadcast, we aim to deliver a new dimension in sports to viewers in as many HDTV-equipped homes as possible. That's 114 million homes and 59 territories across Europe. Fast-paced change in technology, digitalization, and media spread has opened up whole new vistas for growth. At the same time, we have increasingly sophisticated means to reach consumers, to create dialogue and to better understand their needs and desires. Our partnership with Panasonic is the perfect strategic response”. Hall 5.2 / Stand 101 24 www.ifa-international.org IFA International • Saturday, 30 th & Sunday, 31 st August 2008
The world’s first 200 Hertz LCD TV See it at IFA, Hall 4.2
