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8. Ulusal Pazarlama Kongresi Kongre Bildiri Kitabı - İktisadi ve İdari ...

8. Ulusal Pazarlama Kongresi Kongre Bildiri Kitabı - İktisadi ve İdari ...

8. Ulusal Pazarlama Kongresi Kongre Bildiri Kitabı - İktisadi ve İdari ...

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The 1995 Irish Divorce Referendum”, Marketing İntelligencePlanning , 17/6, pp. 272-279.Herbert, Rotfeld (1996) “When Pols Practıce Negati<strong>ve</strong> Marketing”,Marketing News , Vol.30, Issue.21,pp.15-16.İnal, M. Emin; Esen Gürbüz (1995) “Siyasal <strong>Pazarlama</strong>nın GelişmesiVe İlkeleri”, Erciyes Üni<strong>ve</strong>rsitesi <strong>İktisadi</strong> Ve <strong>İdari</strong> BilimlerFakültesi Dergisi, Sayı:12, ss.153-160.Kurtuluş, Kemal (1992), <strong>Pazarlama</strong> Araştırması, Avcıol- Basım-Yayın Dağıtım, İstanbul.Limanlılar, Mehmet (1991) “Siyasal <strong>Pazarlama</strong>”, <strong>Pazarlama</strong>Dünyası, Eylül-Ekim 1991, ss.29-39.Lock, Andrew; Phil Harris (1996) “Political Marketing- Vi<strong>ve</strong> laDifference”, European Journal of Marketing , No:30, 10/11,pp.14-24.Marshment, Jennifer Lees (2001) “Marketing the BritishConservati<strong>ve</strong>s 1997-2001”, Journal of MarketingManagement, No:17, pp.929-941.O’cass, Aron (2002) “Political Ad<strong>ve</strong>rtising Believability andInformation Source Value During Elections”, Journal ofAd<strong>ve</strong>rtising, Volume XXXI, Number 1,pp.63-74.O’cass, Aron (1996) “Political Marketing and The MarketingConcept”, European Journal of Marketing, Vol.30, No.10/11,pp.37-53.O’shaughnessy, Nicholas (2001), “The Marketing of PoliticalMarketing”, European Journal of Marketing , Vol.35,No.9/10,pp.1047-1057.Shama, Avraham ( t.y ) “Application of Marketing Concepts ToCandidate Marketing” Ebsco Publishing şirketinden indirilmiştir(www.ebscohost.com), pp.793-801.Sezgin, Selime; Lerzan Özkale; Nimet Uray; Füsun Ülengin (1991)<strong>Pazarlama</strong> Stratejileri Ve Karar Alma Mekanizması, İletişimYayınları, İstanbul.Sonner, S. Brenda (1998) “The Effecti<strong>ve</strong>ness of Negati<strong>ve</strong> PoliticalAd<strong>ve</strong>rtising: A Case Study”, Journal of Ad<strong>ve</strong>rtising Research, No<strong>ve</strong>mber-December, pp.37-42.73

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