LA LOUPE Garmisch - Partenkirchen No. 1 - 2013/2014

verlassen so viele hundert maßgefertigte Kleidungsstücke
die Manufaktur Grasegger. Gutes
Handwerk, modernste Schnittmaschinen und viel
Liebe zur echten Tracht machen’s möglich!
‘On hot summer days
I’d recommend a
light linen Dirndl for
the ladies and short
Lederhosen for the
gentlemen.’
‘In winter loden fabric,
wind and water resistant
and made from
sheep’s wool, is the
perfect material.’
‘A Dirndl with detailed
ornaments and special
features can require
several days’ work!’
‘What distinguishes us
from our competitors,
who have their products
made in the Far
East, are our values and
top-quality.’
116
engl. ⁄ Traditional costume has been and still is
part of alpine lifestyle. The first address for buying
traditional costume in Garmisch-Partenkirchen
is Trachtenhaus Grasegger. And in the adjoining
manufacture original costumes and individual,
tailored garments are made with loving precision.
‘Tracht’ is what the alpine region’s traditional
costume is called and it still signifies a piece of
identity, the way it always has. It shows where the
wearer comes from and displays their identification
with the region. ‘But it’s not a fancy dress or
party outfit, it’s a part of everyday culture. Especially
in traditional Garmisch-Partenkirchen it’s
still worn to special occasions as a matter of course’
is what Franz Grasegger, owner of the nationally
renowned Trachtenhaus Grasegger, tells us. On top
of that there’s the current trend to return to one’s
roots which means that even young people like to
wear Dirndl and Lederhosen again: ‘And when
international tourists buy our traditional costume
we’re glad and happy to explain the significance
and values that come with the garments. Extreme
trends fueled by commerce and kitsch do not have
anything to do with proper Tracht!’
Attractive quality
According to the expert traditional costume does
change with time, but that’s only ‘evolutionary’