LA LOUPE Garmisch - Partenkirchen No. 1 - 2013/2014

‘Each offer, each
service has its origin
here, with the people
who live here and create
something. That’s
something a visitor
feels, too.’
(Peter Nagel)
‘We offer opportunities
and freedom and we
bring people a bit
closer to themselves
and nature.’
(Peter Nagel)
‘We are lucky to be
surrounded by great
nature where activities
are possible all year
round and to have
attractive events and
a diverse cultural
program on offer, too.’
(Peter Nagel)
‘We are convinced
that our positioning is
sustainable – because
with it we touch upon
something timelessly
human.’ (Peter Nagel)
46
nature, sports, quiet, health, culture and much more. And that’s not
something that can only be adapted to one group of people. Which
is why we were glad we found a common denominator that fits all –
locals as well as guests: ‘Discover your true nature.’
L.L. ⁄ Nowadays quality and authenticity are in high demand. That
should go well with the finding you just mentioned.
P.N. ⁄ Yes, definitely! It quickly became clear that all the people
involved were very demanding – also when they and their own
services were concerned. Everybody wanted – and we all knew we had
to – leave behind the ‘higher-further-faster’ mentality. And no one
wanted anything ‘artificial’. Each offer, each service has its origin
here, with the people who live here and create something. That’s
something a visitor feels, too. And it was important to everyone to
make sure that everything is done because of a serious conviction that
comes from deep down. And that has to be tangible and visible for the
guests. Which is why, with our positioning in mind, we developed
our appearance, our ‘corporate design’ accordingly; our logo, graphics,
style of writing and imagery all consequently incorporated our
philosophy. Our image- and info-brochures’ success and of course our
award-winning website are proof! It fits us and meets our guests’
needs – and people notice that.
L.L. ⁄ And what does ‘discover your true nature’ mean precisely, for a
holiday in Garmisch-Partenkirchen?
P.N. ⁄ With its nature, its environment and its nature in a broader
sense, i.e. in terms of character, it offers the perfect conditions for
everyone looking to discover something important for themselves.
Be it the joy of mountaineering, but also the relaxing calm in the
mountains, the process of finding oneself, the health effects of the
healing climate, joie de vivre, traditions and much more. And all
that at any time of the year. We offer inspiration, opportunities and
freedom to embrace all this. This is how we bring people a bit closer
to themselves and nature.
L.L. ⁄ So Garmisch-Partenkirchen stands for 365 days of holiday
fun. But at which time of the year do you have the highest number of
overnight stays?
P.N. ⁄ Despite the fact that Garmisch-Partenkirchen is mostly known