LA LOUPE Garmisch - Partenkirchen No. 1 - 2013/2014

L.L. ⁄ Do technical gimmicks such as the modern webcam system attract new
target groups?
K.S. ⁄ Our new, modern 360° panoramic cameras are mostly an additional
service for our customers, triggering emotions and bringing back a certain
longing for the mountains around Garmisch-Partenkirchen and Grainau
before the holiday even starts. Apart from that they also offer live images
24 hours a day which facilitates the planning phase for a hike and makes
observing the current weather situation a lot easier, too. Many of our guests
check out the webcams before breakfast at their hotel and then they use this
information to decide where to go for their day trip. Ever since we installed
the webcams this service has been accepted well by our customers and meanwhile,
in the age of smartphones, free Wi-Fi hotspots and UMTS connections
it’s become somewhat essential for every modern business.
Sport & Freizeit
L.L. ⁄ Are there any new development or lift projects planned you can tell us
about?
K.S. ⁄ As a mountain railway business our requirements in connection
with safety and comfort are great. And over the course of time our guests’
expectations have risen, too. Which is why, during the past years, we have
thoroughly modernized the ski resort Garmisch-Classic and invested 9.5 m
Euro at Zugspitze and for a new 6-seater chair lift at Wetterwandeck. Right
now our guests’ desire to reach the mountains fast and safely makes us think
about rebuilding the Eibsee-cable car.
L.L. ⁄ Would you say that, in the mountain railway sector, traditionalism,
sustainability and openness towards zeitgeist are compatible?
K.S. ⁄ As a modern service provider it is always our goal to authentically
combine tradition and modernity. On the one hand we offer events like our
nostalgic tours with the 1930s Bavarian Zugspitzbahn’s original locomotives
or brass music festivals and events with Bavarian specialties as tangible
tradition, on the other hand we do act as a modern business when it comes to
marketing and sales, occupying ourselves with new markets like no other. In
this respect the Bavarian Zugspitzbahn tries to network and use nationwide
as well as international cooperation in order to create ever new opportunities.
There’s a reason why 1.1 m people from all over the world visit us each year!
Thanks for the talk!
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