UBLIC HEARING: Director of Development ... - City of Glendale

4. 6. Land Use
2. The promotion of private sector investment within the Redevelopment Area to
prevent the loss of, and to facilitate, conunercial sales activity. An important
objective will be the retention of existing and attraction of new industrial
development within the Redevelopment Area.
3. The achievement of an environment reflecting a high level of concern for
architectural, landscape, urban design, and land use principles appropriate for
attainment of the objectives of the Redevelopment Plan.
4. The retention and expansion of as many existing businesses as possible by means
ofredevelopment and rehabilitation activities and by encouraging and assisting
the cooperation and participation of owners, businesses, and public agencies in
the revitalization of the Redevelopment Area.
5. The provision for increased revenues to the City of Glendale.
6. The creation and. development of local job opportUnities and the preservation of
the area's existing employment base.
7. The replanning, redesign, and development of areas which are stagnant or
improperly utilized.
8. The expansion of the community's supply of housing (inside or outside the
Redevelopment Area), including opportunities for very low-, low-, and moderateincome
households.
9. Improve and enhance the local and regional transportation system.
The Redevelopment Plan is expected to lead to more efficient use of available land for
more intensive development, and the elimination of unattractive, poorly maintained structures
and land uses. Reconsolidation and reassemblage of some existing parcels is also anticipated,
thus making the parcels more accessible and developable. Although the Redevelopment Plan
is consistent with adopted local and regional plans and policies, its implementation would alter
the existing character of the area by developing currently vacant or underutilized land and
increasing the intensity of development. Such development could result in localized land use
conflicts, including noise (especially during construction phases), traffic. and the size and
PlaMing Consultants Research
Glendale Redevelopment Agency
Page 53
DreamWorks Animation Campus Addendum EIR
June 1996